Novartis Looking for Sr. Manager, Campaign Strategy & Management at Basel, Basel, Schweiz Full Time

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.

As a member of the Digital Content & Campaigns (DC&C) Team, the Senior Manager for Campaign Strategy & Management is responsible for leading, developing, and executing digital communications programs for campaigns and audiences across external channels for their campaign portfolio.

Partners and closely collaborates with key members across Communications & Engagement and key business stakeholders. Leverages DC&C creative capabilities, and decision-making at the individual digital campaign level, identifying and mitigating roadblocks, socializing campaigns and results, and driving story alignment. Oversees campaign project management, maintaining all aspects of campaign strategy and tactics including campaign development timelines.

Your responsibilities include, but not limited to:

 Manages and sets direction for digital campaigns and projects; and determines overall direction for audience engagement and activation across external digital platforms (web, social media, and associated advertising)

 Manages the successful implementation and deliver consistent and engaging digital campaigns aligned to business objectives. Oversees the campaign project management, maintaining AirTable updates for portfolio campaigns, campaign deliverables and timelines, and submission of content

 Inject audience and market insights into content, campaign and channels strategy planning with application of insights gathered from data analytics for portfolio campaigns

 Acquire internal and external content to support promotion of Novartis’s commercial and corporate narrative objectives for portfolio campaigns.

 Manage end-to-end process for campaign delivery from discovery of audience insights to execution and optimization of campaigns. Develop activation plans (promoted/dark/organic) to meet stakeholder and business objectives for portfolio campaigns. Adheres to best practices, content standards, and governance for global Novartis social media channels

 Coordinate across teams and key business stakeholders to drive efficiency and alignment

 Advise key business stakeholders of reputational risks associated with social media campaigns

 Establish and maintain relationships with key stakeholders, ensure consistency of Novartis brand position in all communications. Ensure campaigns are aligned to the Novartis brand and fully consistent with the evolving legal, regulatory, and compliance environment

Commitment to Diversity & Inclusion:

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Minimum Requirements

• Relevant degree and Proficiency in English required.
• Minimum 10+ years relevant experience
• Minimum 5+ years’ experience delivering and executing engaging campaigns across digital media platforms
• Knowledge of social media platforms (LinkedIn, Facebook, Instagram, Twitter, YouTube) and strong understanding of social media best practices
• Understanding of corporate website best practices
• Proven track record of driving engagement of audiences
• Track record of driving adoption of new ideas and concepts, and developing novel campaign strategy and tactical approaches
• Proven ability to drive direction, alignment, and collaboration within a team and in partnership with outside teams
• Experience leading campaigns/initiatives with audience-led precision
• Strong knowledge of cultural and media trends

766 million. That’s how many lives our products touched in 2021 and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.

We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.

We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what’s possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying! Imagine what you could do here at Novartis

Imagine what you could do at Novartis!

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network

We are Novartis. Join us and help us reimagine medicine.

Division

Comms & Engagement

Business Unit

Communications & Engagement

Country

Switzerland

Work Location

Basel

Company/Legal Entity

Novartis Pharma AG

Functional Area

Communications & Public Affairs

Job Type

Full Time

Employment Type

Regular

Shift Work

No

Early Talent

No