* Set direction for PPC and display campaigns and identify optimization opportunities.
* Work with Product Marketing and Creative teams to develop strategies and tactics for acquisition.
* Manage the creation and optimizations of PPC and display campaigns across Google and Microsoft and work with our reseller/advertising partner to manage creation of campaigns across Amazon.
* Manage the execution of all PPC campaigns across multiple engines and ensure program specific ROI goals are being met, including customer acquisition and retention goals.
* Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
* Manage budget and daily process to ensure spending levels are on pace and make shifts according to results to drive demand, ROAS, and new customer acquisition.
* Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales velocity.
* Research and analyze competitor activity to expand search coverage and improve conquesting campaign outcomes.
* Stay up to date on the world of Amazon PPC and Google PPC and all PPC and come to the table with new, innovative strategies to keep up with the market.
* Compile monthly PPC performance report using data from Google Ads, Google Analytics, and our Amazon ads insights tool; identifying top performing ads as well as opportunities for improvement and suggesting solutions.
* Identify relevant PPC advertising A/B tests as well as oversee the implementation, tracking, and reporting of results.
* Manage all ancillary accounts and tools associated with the Google Ads account including product feed management in Google Merchant Center.
* Maintain alignment with promotion calendar ensuring that ad copy and spend is consistent with company goals.
* Act as a thought leader and company resource for paid search and display marketing best practices.
* Promote the Company’s Mission and Values, including an accountable, innovative, and results-oriented culture that promotes customer service, openness, teamwork, mutual trust, and respect.
* Seek formal and informal performance assessments, including performance versus expectations and goals, behaviors, and leadership potential.
* Actively participate in required training, development programs, and electives as suits one’s needs, and support colleagues, trainers, and management as appropriate with these efforts
*What You Need: *
* 4-year bachelor’s degree required.
* 4+ years’ PPC experience.
* Possess knowledge of the computers and software required to accomplish the Responsibilities of the job.
* Experience with Microsoft Ads, Google Ads, Google Shopping and Google Display Network required.
* Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
* Google Ads certified.
*
What We Offer: *
At Thorne, we offer employees the chance to work with great people on exciting projects, with opportunity for growth. We also provide a full range of benefits for you and your eligible family members, such as:
* Competitive compensation
* 100% company-paid medical, dental, and vision insurance coverage
* Company-paid short- and long-term disability insurance
* Company- paid life insurance
* 401k plan with employer matching contributions up to 4%
* Gym membership reimbursement
* Monthly allowance of Thorne supplements
* Paid time off, volunteer time off and vacation leave
* Training, professional development, and career growth opportunities
* A safe and clean work environment
*
A little bit more about us.*
We are committed to providing personalized health solutions, cutting-edge home health test technology, and superior supplements. To do that, Thorne owns every step of its business, from R&D to product delivery and customer service. Currently, we are:
* The only company with exclusive partnerships with the Mayo Clinic and U.S. Olympic teams.
* The #1 prescribed practitioner brand to 30 to 40-year-olds.
* The #2 most dispensed supplement brand.
* The fastest growing supplement company with sales on Amazon; the #1 practitioner brand; with an average ranking of 4.42 of 5 stars.
If you want to make a difference in the lives of others consider becoming part of the Thorne team.
THORNE IS AN EQUAL OPPORTUNITY EMPLOYER
Job Type: Full-time
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