Swell Energy Looking for Senior Director, Marketing Operations at United States Full Time

About Swell

Swell Energy is creating a greater grid for the greater good. Swell is an energy management and smart grid solutions provider accelerating the mass adoption of distributed clean energy technologies by making it easy for consumers to take control of their energy use, achieve energy security and save costs.

The utility grid is transforming to meet the increased demand for lower-cost, cleaner, and more reliable power. Swell is a pioneer in partnering with utilities to develop a distributed network of energy resources, aggregated, and managed as a Virtual Power Plant (VPP), to provide energy and grid services to homeowners, businesses, and utilities. Utilities from Hawaii to New York rely on VPP programs enabled by our proprietary distributed energy resource management software to make their grid more resilient.

Summary:

Swell is seeking a highly motivated and experienced leader to work at the forefront of renewable energy marketing. Swell provides innovative options for financing distributed energy resources aggregated as a Virtual Power Plant (VPP). This new asset class benefits energy customers, utilities, and investors.

The ideal candidate will have first hand experience in and a deep understanding of paid marketing channels and a proven track record of driving successful campaigns across multiple states. As the Sr. Director of Marketing Operations, you will play a pivotal role in shaping and executing our marketing strategy, focusing on customer acquisition, brand awareness, and revenue growth.

We encourage you to join a team of energy and technology leaders at a time when we are growing rapidly to meet the needs of the utility grid of the future.

Responsibilities:

• Drive customer acquisition by developing and optimizing paid marketing campaigns across various channels, such as search engines, social media, display advertising and affiliate marketing.
• Own, design, and analyze paid efforts (Google Ads, Facebook ads, etc), landing pages, SEO, CRO, and marketing automation.
• Efficiently manage relationships with external partners and agencies to harness their expertise, expanding our marketing reach while ensuring their effective and efficient delivery.
• Monitor and analyze marketing performance metrics, providing regular reports and insights to the executive team.
• Stay up to date with industry trends and the competitive landscape to identify new opportunities, dictate geographic expansion, and recommend strategic adjustments.
• Collaborate with cross-functional teams, including product, sales, and operations, to ensure a cohesive and integrated approach to marketing and communication initiatives, partnering to develop and lead the execution of the overall GTM strategy for Swell Energy, aligning with company goals and objectives.
• Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Conduct market research and customer segmentation to identify target audiences and develop tailored marketing campaigns.
• Oversee brand positioning and messaging, ensuring consistency across all marketing channels and touch points.
• Lead and manage a high-performing marketing team, cultivating a culture of collaboration and fostering professional development. This role encompasses the recruitment, training, and management of dedicated teams and partners.
• Oversee the content strategy, Swell’s Learning Center and lead the publication of our quarterly marketplace insights.

Basic Qualifications:

• 6+ years of Experience in B2C Marketing roles with a focus on paid marketing channels.
• Experience developing and executing successful marketing campaigns, delivering measurable results.
• Extensive knowledge of various paid marketing channels and platforms, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
• Has led a marketing team, including ability to identify, recruit, coach and manage the next generation of organizational leaders

Preferred Qualifications:

• strategic thinking and problem-solving abilities, with a proactive and creative approach to marketing challenges. Excellent communication skills, both written and verbal, with the ability to articulate complex concepts in a clear and concise manner.
• Startup experience
• Analytical skills and data-driven mindset, with the ability to interpret complex marketing data and draw actionable insights.
• Collaborative mindset and ability to partner with colleagues across a diverse organization
• Experience in telecom, energy/solar or other home service industries are preferred.
• Knowledge of renewable energy, solar industry trends, and sustainability initiatives is highly desirable.
• Passion for clean energy and a genuine commitment to driving positive environmental change.

At Swell Energy, we value diversity, inclusivity, and equal opportunities. We encourage candidates from all backgrounds to apply and join us in our mission to accelerate the adoption of solar energy.

To apply, please submit your resume to [email protected], along with a cover letter outlining your relevant experience and why you are interested in joining Swell Energy as the VP, Marketing Operations.

What you could be a part of:

Swell Energy is on a mission to empower communities through transparency and choice to enable a better quality of life for all people. Homeowners are often left in the dark when trying to decide how to go solar – that’s where Swell Energy comes in.

Behind our marketplace is a team of incredible people. People that are committed to building the future of clean energy solutions while maintaining our core values of trust, transparency, and choice. Those core values extend beyond how we treat our customers and vendors; it is how we treat each other. We follow through with our promises, are fair in our approach, and strive to live up to our reputation as an advocate in the solar industry. We believe that at the intersection of our team and our mission, we provide the best customer experience in the industry.

Our footing in the industry is strong, and we’re looking for talented people to help facilitate the next phase of our growth. Working in a fast-growing company does not come without its challenges, but if you enjoy solving problems, impacting positive change, and innovating in an emerging market, then Swell Energy will provide you with a platform to do all of those things.

At Swell Energy, we believe that the diversity of thoughts and backgrounds will cover our blind spots, will make us more innovative, and consequently will give us an advantage. The upward mobility of our staff is an important KPI that we track for our managers. The Swell team comes from all walks of life and we hire people from a variety of backgrounds, not just because it is the right thing to do, but because we celebrate the distinct contributions that diversity cultivates.

This is why Swell Energy is a proud equal opportunity employer (EOE) and is committed to building an inclusive culture.

Benefits

• Competitive compensation package with performance based variable compensation
• Energetic and supportive work environment
• Advancement opportunities for exceptional performance and experience
• Vacation and Holiday Pay
• Medical and Dental Insurance
• Eligibility to receive equity in the company
• The opportunity to work for an energy company that is advancing the utilization of stored energy

Compensation: $170k – $200k Annually

Swell Energy, Inc is an Equal Employment Opportunity

Swell Energy, Inc. does not discriminate based on the following categories: race, color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status, domestic violence victim status, political affiliation, and any other status protected by state or federal law.