SBH Fashion Looking for MARKETING COORDINATOR at Miami, Florida Full Time

Luxury company is seeking a Marketing Coordinator who will understand how to turn ideas and business metrics intro an effective and exciting marketing strategy. The Marketing Coordinator will be the link between concept and strategy, working collaboratively with our cross-functional team members to ensure that all content, from email to social media meets not just project goals but also brand standards. Our Marketing Coordinator is the conductor of our digital advertising orchestra, mixing social media ads, banner ads, copy, emails, graphics and more into an exciting marketing strategy.

Responsibilities:

• You will be expected to be the driving force behind the creation of email marketing materials, social media content and digital marketing ads (for two companies)
• Own product creation process and facilitate the merchandising strategy on the website
• Drive month-to-month social media / content strategy, aligned with the marketing and product launch calendars
• Build actionable content roadmaps and calendars that serve as the backbone of content production and performance to fuel brand awareness, acquisition and customer growth
• Execute all product detail, email, and all social copywriting needs to ensure consistent messaging across all channels.
• Define metrics and KPIs to measure the success and impact of social efforts across channels, continuously improve performance through analysis and insights.
• Stay up-to-date on new social media tools, best practices, competitive activity, and other social media leaders to best leverage technology and trends relevant to each brand
• Implement global influencer marketing strategy, establishing and nurturing long-term partnerships through organic and sponsored content and networking
• You will be responsible for building and refining our email strategy including: planning, targeting, segmentation, set-up, testing, execution, reporting and optimization
• You will be responsible for managing all social media platforms (Twitter, TikTok, Snapchat, Instagram)

Requirements:

• Graphic Design Skills are mandatory
• Proficiency in the Adobe Photoshop, InDesign & Illustrator + a video editing software such as Adobe Premiere Pro. Retouching skills are a plus
• 2-3 years professional experience in digital design and copywriting
• Experience in creating graphics and layouts for social media posts, emails and digital ads
• Experience with DTC brands, especially in jewelry / fashion / luxury industries
• Must have exceptional design aesthetic, storytelling and copywriting skills to fit each brand’s aesthetic and language on our portfolio
• Strong understanding of all major social media networks, best practices
• Working knowledge of email marketing (experience in an ESP is a plus), segmentation, flows
• You will need to submit a digital-forward design portfolio showcasing strengths in typography, design and visual storytelling
• You must be detail oriented, punctual and a self-starter with great prioritization, follow up and organization skills
• You will be reporting directly to our Ecommerce & Marketing Director and to our CEO
• A bachelor’s degree preferably in Marketing or Graphic Design and legal authority to work in the USA