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PandaDoc is looking for an empathetic, self-driven customer focused marketer to be our sole Customer Advocacy Manager. This is a new role for the team, which means you get to build the playbook!
You will be the custodian of the advocacy phase of our customer journey, reporting to the Director of Brand Strategy. You will be highly engaged in driving customer engagement, improving retention, and loyalty among our userbase and helping the organization advocate for customers.
This role combines execution and strategy. You will be a key influencer in how we drive our customer efforts forward.
You will work cross-functionally with Revenue Marketing, Product Marketing, Sales, and Customer Success to tell our customer stories and generate new sources of growth (and referrals).
In This Role, You Will
- You will be the sole customer marketing manager for PandaDoc and responsible for defining the function with a focus on scaling customer advocacy through stories, testimonials, references and reviews
- You will help drive our CAB, online review strategy, and contribute to the voice of the customer program
- Developing and executing a customer advocacy strategy, including creating and managing the customer reference program
- Drive customer focused activities like webinar and newsletter
- Interview customers regularly, and turn those interviews into internal and external enablement
- Building case studies and customer stories, gathering feedback across the user base and other community focused initiatives
- Driving reviews and ratings programs to serve as a source of pipeline
- Share comprehensive marketing performance updates and insights across the organization
About You
You are a self-starter who can figure out how to get things done, work asynchronously across team lines effectively, but also drive results on your own.
People can describe you as a thoughtful, tenacious, and pragmatic marketer.
Internally, you’re comfortable speaking the language of business, not just marketing. Externally, you’re jargon-free and clear in how you communicate to customers.
You’re KPI-driven and excited to dive into what makes PandaDoc a great solution for our customers. This is an incredibly important role at PandaDoc since we take tremendous pride in taking care of our customers and establishing strong word-of-mouth.
Qualifications
If you’re excited about the opportunity, ready to make an impact, and meet some (but not all) of these qualifications, we’d love to talk to you!
- 5 years of hands-on customer marketing experience
- Experience working in SaaS
- Proven success in developing and executing effective customer advocacy programs, developing case studies, and driving online reviews
- Experience building customer relationships, managing customer feedback, and conducting interviews
- Ability to overcome obstacles and work in a scrappy, agile fashion
- Ability to work collaboratively with sales, brand, content and product teams in a fast-paced environment
- Experience with design, writing, and creative thinking skills
Company Overview
PandaDoc empowers more than 40,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com.
Company Culture
We’re known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.
Pandas work best when they’re happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.
Check out our LinkedIn to learn more.
Benefits
- An honest, open culture that emphasizes feedback and promotes professional and personal development
- An opportunity to work from anywhere — our team is distributed worldwide, from Lisbon to Manila, from Florida to California
- 6 self care days
- A competitive salary
- And much more!
PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.
EXTERNAL RECRUITERS
Approval Requirement
The use of external recruiters/staffing agencies requires prior approval from our HR Team. The HR Team at PandaDoc requests that external recruiters/staffing agencies not to contact PandaDoc employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with PandaDoc.
