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Join the Pacsun Community
Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth. Through partnerships with brands such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.
Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Our program PacCares supports and partners with organizations that align with our internal and external initiatives surrounding mental health, diversity, and equality. Join the Pacsun Community.
Learn more here: LinkedIn- Our Community
About the Job:
We are seeking a Paid Social Digital Marketing Specialist on our Paid Social team. In this role, you will be responsible for planning, executing, and optimizing paid social media campaigns. Your focus will be on audience targeting, creative ad design, and performance analysis. Collaborate closely with the team to deliver compelling social media campaigns that resonate with our target audience and drive conversions.
A day in the life, what you’ll be doing:
• Plan, execute, and optimize paid social media campaigns.
• Create and manage ad campaigns across various social platforms.
• Conduct audience segmentation and targeting.
• Work with internal design team to create and test ad creatives.
• Monitor campaign budgets and performance metrics.
• Provide regular performance reports and insights.
• Collaborate with the manager to align campaigns with business goals.
• Stay updated on industry trends in social media.
What it takes to Join:
• Bachelor’s degree in Marketing, Advertising, or a related field.
• 4+ years of experience in relevant field.
• Media agency experience is a plus.
• Proven experience in managing paid social media campaigns and platforms (e.g., Meta, TikTok, Pinterest, Snapchat).
• Experience with Microsoft Office – particularly Excel, pivot tables is a plus.
• Proficiency in ad targeting and audience analysis.
• Creative design and ad copywriting skills.
• Strong data analysis and reporting abilities.
• Forecasting and budget management.
• Proficiency in web analytics tools (e.g., Google Analytics).
• Knowledge of social media advertising tools and best practices.
• Detail-oriented with excellent organizational skills.
• Creative problem-solving skills.
Developing the Community/ Leadership Qualities:
Salary Range: $70,000 – $80,000
Pac Perks:
· Flexible work from home options
· HQ workforce of 60%+ people of color
· Dog friendly office environment
· Beverages and snacks provided daily
· Onsite gym, volleyball court, ping-pong tables, and a skate park available on campus
· $1,000 referral incentive program
· Generous associate discount of 30-50% off merchandise online and in-stores
· Competitive long term and short-term incentive program
· Immediate 100% vested 401K contributions and employer match
· Calm Premium access for all employees
· Employee perks throughout the year
Physical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
Position Type/Expected Hours of Work:
This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
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