Join the Pacsun Community
Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth. Through partnerships with brands such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.
Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Our program PacCares supports and partners with organizations that align with our internal and external initiatives surrounding mental health, diversity, and equality. Join the Pacsun Community.
Learn more here: LinkedIn- Our Community
About the Job:
We are seeking a talented and experienced Digital Marketing Manager to play a pivotal role in enhancing PacSun’s digital presence and engagement. You will be responsible for crafting and executing cross channel media strategy, fostering brand awareness, and driving customer engagement. While the focus of this role will be focused on video, affiliate and direct buys, your expertise will also be instrumental in our ongoing efforts to refine our cross channel digital marketing strategies.
A day in the life, what you’ll be doing:
• Develop and execute cross channel marketing strategies.
• Oversee for video, direct buys, and affiliate campaigns.
• Manage a team of specialists and coordinators.
• Collaborate with creative teams to design compelling ad creatives.
• Build and maintain partnerships with direct partners and affiliates.
• Monitor and optimize campaigns to achieve marketing objectives.
• Analyze data and provide insights to enhance performance.
• Stay updated on industry trends and emerging opportunities.
Salary Range: $95,000 – $110,992
What it takes to Join:
• Bachelor’s degree in Marketing, Advertising, or a related field.
• 6+ years of experience in relevant field.
• Media agency experience is a plus.
• Proven experience in multi-channel marketing management.
• Exceptional leadership and team management abilities.
• Strong analytical and data-driven decision-making skills.
• Forecasting and budget management.
• Excellent communication and negotiation skills.
• Proficiency in web analytics tools (e.g., Google Analytics).
• Proficiency in affiliate marketing platforms and ad networks.
• Creative mindset with a strategic approach.
Developing the Community/ Leadership Qualities:
Pac Perks:
· Flexible work from home options
· HQ workforce of 60%+ people of color
· Dog friendly office environment
· Beverages and snacks provided daily
· Onsite gym, volleyball court, ping-pong tables, and a skate park available on campus
· $1,000 referral incentive program
· Generous associate discount of 30-50% off merchandise online and in-stores
· Competitive long term and short-term incentive program
· Immediate 100% vested 401K contributions and employer match
· Calm Premium access for all employees
· Employee perks throughout the year
Physical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
Position Type/Expected Hours of Work:
This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
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