Log In
Sign Up
About Masterworks:
Masterworks is a fintech platform that allows anyone to invest in SEC-qualified shares of multi-million dollar paintings by names like Banksy, Basquiat, and Picasso. In just three short years, we have built a portfolio of nearly $800 million in world-class artworks, introducing over 700,000 individuals to the $1.7 trillion art market.
Masterworks has been covered by major media publications such as The New York Times, CNBC, The Wall Street Journal, and the Financial Times, and was recently recognized as one of the Top 50 Startups in the US by LinkedIn.
In 2021, Masterworks achieved unicorn status raising $110M in its Series A fundraising round at a valuation exceeding $1 billion.
Our 200+ employees are based out of our offices at Brookfield Place in the Financial District of New York City. With an entirely in-office team, there are endless opportunities for collaboration, innovation, and learning.
Why Masterworks?
- Do you thrive on disruption?
- Do you want to live at the cutting edge of finance, technology, and art?
- Are you passionate about democratizing alternative investments?
- Do you enjoy meaningful work that has a noticeable impact on business performance?
If you answered “Yes” to any of the above, we’d love to hear from you!
Position Overview:
We are currently on the lookout for a talented and results-driven Performance Marketing Lead to become an integral part of our in-house Platform Advertising team. If you are passionate about leading and optimizing digital marketing channels such as Google SEM, YouTube, Facebook, DV360, LinkedIn, Twitter, and Quora, we invite you to join our dynamic team. As the Paid Media Manager, you will take ownership of one or more digital advertising channels, leveraging your expertise to maximize performance and achieve key financial targets. You will play a pivotal role in managing budgets, optimizing campaigns, and driving ROI.
Responsibilities:
- P/L responsibility for one or multiple channel(s), owning between $250k – $1mm per month in media spend
- Campaign management: Bid setting, audience optimization (within platforms and using third party DMPs)
- Working with our creative team to ideate on new concepts
- Working with our product team to optimize funnel to different marketing sources
Requirements and Skill Sets:
- 3+ years experience in performance marketing campaign execution, managing more than $250k per month in media spend
- Hands-on experience managing ads in Google Ads platform, Facebook, or DV360
- Highly analytical, with the ability to analyze complex down-funnel data in spreadsheets, pulled from Mixpanel or Google Analytics
- Experience running experiments (A/B creative tests, conversion lift tests, etc.) and analyzing data
- Solid understanding of performance marketing and all performance marketing metrics (CPM, CVR, CPA, CPC & LTV)
- SQL or other data analysis skills are a plus
- Strong organizational skills, project management and excellent communication ability
- You are a self-starter and proactive in making the display channel grow and meet targets
- Knowledge of finance and investing is a plus
Measurements of Success in First 90 Days:
- Demonstrate P/L ownership of 1+ marketing channels
- Find optimization improvements (bidding, creative, audience, or otherwise) within your channel and create a roadmap to scale
Additional Requirements:
- Must be eligible to work in the US – no exceptions.
- Must be able to work out of our NYC office – not a remote role.
Benefits at Masterworks:
- Daily catered lunches
- Free admission to art museums and galleries
- Health, dental, and vision coverage with FSA options
- PTO and 401k
- Discounted Equinox membership
- Happy hours, company outings, social clubs, and more!
How does Masterworks think about compensation?
The compensation range for the role is $100-150k (inclusive only of base salary, and exclusive of other potential competitive benefits such as on-target commission, bonus payments, and equity). Our ranges are very broad to accommodate all types of candidates and encourage growth. Specific compensation offered to a candidate may be dependent on factors such as education, experience, qualifications, and alignment with market data. Exceptional candidates may receive salaries outside of the posted ranges.
