POSITION OVERVIEW AND KEY RESPONSIBILITIES
The Sr. Manager of CRM will be responsible for driving customer engagement strategies for our regional customers and driving personalized, omnichannel customer targeting. Not only will this role develop analytically based strategies but will also play in active role in shaping Hilton’s customer data infrastructure and MarTech stack.
What will you be doing?
The Sr. Manager of CRM will contribute to Hilton’s innovative approach to CRM and loyalty in regional markets (Americas, Asia Pacific, Europe-Middle East, and China). You will develop and lead analytically based customer strategies that result in incremental member engagement and retention. You will inform how customers respond to different marketing channels. You will prioritize key customer messages against competing priorities and drive alignment between stakeholders across the business. Finally, you will be an active leader in shaping how Hilton collects, stores, and uses customer data.
Key objectives and abilities will include:
QUALIFICATIONS
To fulfill this role successfully, you must possess the following minimum qualifications and experience:
Experience analyzing customer data and extracting meaningful insights
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
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