HelloFresh Looking for Growth Marketing Associate, Direct Marketing at New York County, New York Full Time

At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we’ve seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world’s leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

We’re hiring a Marketing Associate to join our Growth Acquisition team with a focus on managing the Direct Mail channel. You will be responsible for scaling our Print / Direct Mail program across our portfolio (HelloFresh, Green Chef, Every Plate, and Factor). You will have a huge impact from Day 1   and be a crucial part of the team during this exciting period of growth. To succeed in this role, you will need to have a strong foundation in direct marketing best practices, knowledge of growth metrics, and the ability to multitask and manage priorities.

You will…

• Manage our robust direct mail channel from campaign planning to execution across brands to convert new prospects and reactivate lapsed customers. 
• Optimize the channel through list selection and analysis and own the creative strategy for each campaign. 
• Drive innovation across offline subchannels by testing and identifying new opportunities to scale further.   
• Track performance analytics to develop growth strategies, and proactively identify actionable results to guide decision-making. 
• Work closely with internal teams (Data Science & Analytics, Brand/Creative, Finance, etc.) to prioritize and execute programs.
• Manage relationships with external agencies and vendors. 

You are…

• Experienced in executing paid marketing campaigns for customer acquisition.
• A go-getter with excellent communication skills and an entrepreneurial mindset.
• Extremely organized and detail-oriented.
• A data-driven, strategic thinker. 
• Highly adaptable and comfortable working in a fast-paced, ever-changing environment. 
• Excellent at managing multiple projects at once and executing quickly.
• Collaborative, but also comfortable working independently.

You have…

• 1-2 years of experience in growth marketing, preferably with offline channels.
• Strong project management skills, ability to multi-task and keen attention to detail. 
• Knowledge of traditional print media and related processes a plus.  
• Proficiency in Microsoft Excel / Google Sheets (pivot tables, VLOOKUPs), Tableau, Google Analytics, PowerPoint / Google Slides, and project management tools.
• Fluency in growth marketing KPI’s such as CAC, CPA, CPM, CVR, and LTV. 
• Experience managing multiple external vendors and influencing internal teams. 

New York Pay Range$62,000—$77,500 USDAbout HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action – from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal opportunity employer and do not discriminate on the basis of an individual’s race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it’s like working inside HelloFresh, follow us on Instagram and LinkedIn