Hawkwood Looking for TikTok Marketer & Creator at London, England, United Kingdom Full Time

Salary: £30 000 – £40 000 + bonus

Location: Hybrid working from Shoreditch, London

Who are Hawkwood?

Hawkwood are a London-based Recruitment Consultancy responsible for building the People Operations & Talent Acquisition functions of some of the world’s most recognisable Technology brands such as Bumble, Figma and Google DeepMind, as well as hundreds of venture-backed Tech start-ups and scale-ups.

Whilst we are currently a small team of just 5 people, we have big plans to continue to expand and better serve innovative technology businesses around the world. Based from an office in Shoreditch, East London, we operate a hybrid working style.

Tell me a bit about the role…

Central to our success, has been our ability to elevate our brand perception through posting informative, relevant content (primarily via LinkedIn). This includes our popular Hawkwood Vlog; whereby we produce and post short-form video content updating our candidates & clients on market trends and the inner workings at Hawkwood.

Such has been the warm reception for our Vlog, that we have taken the decision to double-down on this form of media content and ramp up the volume of production. Additionally, a number of our high-profile clients have expressed an interest in working with us to produce similar content as part of their own ongoing employer branding efforts.

In response to this, the decision has been taken to recruit an entrepreneurial, creative, commercially-focused Digital Marketer with a specific focus on producing short-form, TikTok-style, video content. The remit of the role will encompass both, producing media content to promote Hawkwood, as well as third-party Media Strategy and Production to our clients for employer branding purposes.

Intriguing, give me a bit more detail…

The incoming Video Marketer & Creator will work in a stand-alone Marketing & Production role, alongside a small (but growing) team of Recruiters. The simplest way to think of this role is that you will be running a Short-form Video Specialist Employer Branding Agency in partnership with a team of specialist Recruiters at Hawkwood.

The agency will operate its own profit & loss account and will serve Hawkwood as its first client; producing short-form video content designed to serve the Hawkwood community of candidates & clients, and drive revenue growth through greater visibility and inbound leads.

Over time and in partnership with the Hawkwood team, you will be expected to help secure new paying clients who are interested in tapping into our expertise to help with their employer branding efforts.

Ok, can you really break that down for me?

Hawkwood Media Production and Marketing:

• Understand the core branding messages behind the success of Hawkwood; as well as the nature of content our candidates & clients are interested in watching
• Work with the Hawkwood team to generate new short-form video content ideas
• Plan the production of these videos utilizing best practice to ensure the are engaging, high-quality and interactive
• Distribute these videos effectively (utilizing SEO) via LinkedIn, YouTube, TikTok and Instagram
• Consider new content formats to keep things fresh and ensure our content does not become stale
• Effectively repurpose previous content to ensure maximum visibility and the best ROI from time invested in media production
• Canvas our community for feedback on our content and new content ideas
• Measure the ROI of our content and present detailed analysis to the Hawkwood team
• Run the Hawkwood email + LinkedIn newsletter to help ensure our content is seen by those wishing to watch it
• Keep up-to-date with trends and new features on TikTok; ensuring Hawkwood are well placed to implement them
• Produce thumbnails designed to ensure maximum engagement with our videos
• Write impactful, succinct posts to accompany our videos on LinkedIn; utilizing strong hooks to really engage our community
• Use high-quality video editing skills to ensure our videos really stand-out from the rest and are entertaining to watch

Short-form Video Employer Branding Agency:

• Consult new clients to intimately understand the employer branding or recruitment challenge they are seeking to solve, and diagnosing how short-form video could help
• Work with the Hawkwood team to negotiate and agree an employer branding campaign with these new clients on terms that suit all parties
• Run focus-groups with new clients to explore different content formats and messaging, ahead of building a short-form video content plan for them
• Build detailed video storyboards and discuss those with the client; ahead of obtaining their approval or adjusting accordingly
• Visit their working environment to record the videos, ahead of editing them using high-quality effects and production skills to ensure they are engaging and communicate the message fully