Fourth Floor Looking for VP of Brand Marketing- Luxury Brand! at New York, NY Full Time

Our client, a Global Luxury Fashion brand is looking for a VP of Brand Marketing to join their team! This individual will lead a small team of creative thought leaders, storytellers and connectors that envision global strategies and stories that can then be adapted for optimal relevance across geographic regions and channels.

Responsibilities

• Key creative marketing thought leader in developing compelling, innovative Collection, storytelling and executing an integrated marketing and communications strategy to ensure connectivity and consistency across all brand segments globally and customer experience touch points including: product, digital, social, in-store (retail & wholesale), experiential, online, print and direct mail.
• Incorporate expert knowledge of digital media trends, social tools and mobile technologies to drive earned media and viral reach of proposed marketing programs.
• Socialize and empower the team to deeply understand customer needs and develop creative integrated campaigns that grasp and cut through to our consumer.
• Collect and analyze regional and divisional market information, drawing conclusions on market trends and customer dynamics.
• Identify and anticipate short and long-term business opportunities based on the integration and interpretation of macro consumer trends, competitive activity, and/or retail trends.
• Partner with creative and design to develop and execute digital story telling for the brand in a manner that is appropriate and catered to each platform in the digital eco-system.
• Responsible for developing an infrastructure and process to coordinate divisional marketing plans into briefs and ensure that exposure is maximized across regions and channels.
• Clear, consistent, timely communication to regional & divisional stakeholders of strategies & plans and, thereafter, changes to plans.
• Global connector who can build strong partnerships and establish credibility with the internal team, based upon a demonstrated collaborative approach, leadership skills and experience.
• Anticipate and implement necessary changes to strategy and execution process to support the company’s business goals geographically and through new marketing initiatives and campaigns.
• Manage and develop team to champion the brand, engage the culture and deliver business results.
• Empower and motivate team to participate in achieving mutual goals and objectives.

Qualifications

• Relevant experience and familiarity in working with Design/Brand visionaries; brand marketing/communications in womenswear & accessories a plus.
• Ability to balance business and brand considerations in both high level concept and day-to-day execution.
• In depth understanding of new media, social media and the digital landscape.
• Proven track record of practical and successful application of ideas.
• Experience in partnering with global teams and influencing stakeholders.
• Capacity to build strong internal and external relationships including industry influencers
• Comfortable, articulate presenter.
• Enthusiasm, energy and determination.
• Methodical and organized with strong follow through .
• Ability to influence the conversation using multiple strategies and approaches.
• Ability to generate interesting & innovative ideas that can be brought to life in a fiscally responsible way.
• Aptitude to navigate a matrixed and multi-stakeholder organization.
• Ability to lead and manage teams and promote team development and exposure to the business.

Please send in your resume for consideration

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