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Overview
Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 540 locations globally and online, and we’re seeking passionate and creative people to join our Forever family.
The Senior Manager, CRM & Loyalty, Forever 21 will own and deliver the comprehensive CRM and Loyalty strategy for Forever 21 across eCommerce and Specialty Stores. This role will be responsible for activation across the Customer Data Platform, email marketing channel, SMS marketing channel and loyalty programs and will lead the creation and management of data-driven programs designed to foster customer loyalty, increase retention, deliver on sales growth objectives, and increase customer lifetime value. A key focus of this role will be advancing our segmentation and personalization capabilities and building out highly personalized campaigns leveraging advanced CRM software and partnerships.
Responsibilities
Qualifications
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