Finalsite Looking for Digital Marketing Manager at United States Full Time

Finalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company’s people, products and services transform how schools connect and engage with their community, recruit students and staff, and fundraise; while managing the complex requirements around data privacy, accessibility, hosting and security. Finalsite products and services include award-winning website designs, a robust content management system, mass communications tools, a powerful enrollment management system, innovative inbound marketing tools, data integration, training, support and marketing consulting. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia. For more information, please visit www.finalsite.com.

VISION

Finalsite will transform the way school communities engage with their schools.

Summary Of The Role

This data-driven marketer will play a crucial role in driving the success of Finalsite’s digital marketing campaigns and initiatives. Reporting to the director of marketing operations, the digital marketing manager will implement strategies to increase website traffic and generate qualified leads, with a primary focus on advertising from ideation to execution to maintenance. This person will be a key member of the demand generation team, collaborating on full-funnel campaign strategies, email marketing, and content writing as needed. If you are a strategic thinker with a passion for driving growth through demand generation, and you have a track record of delivering results, we encourage you to apply for this exciting opportunity.

LOCATION

100% Remote – Anywhere within the US

Responsibilities

(Reasonable accommodations may be made to enable individuals with disabilities to perform)

• Develop and execute comprehensive digital marketing strategies to promote Finalsite’s products and services.
• Manage and optimize advertising campaigns across various platforms, including Google, 6sense, LinkedIn, and Meta.
• Manage all advertising budgets and report on spend and return on an ongoing basis.
• Analyze and report on campaign performance, providing actionable insights and recommendations.
• Monitor industry trends, competitive landscape, and emerging digital marketing technologies to stay ahead of the curve.
• Create and optimize lead-generation landing pages to drive conversions and capture valuable customer information.
• Partner with colleagues on the product marketing team to develop and execute on product and client marketing campaigns.
• Work closely with the field marketing, brand, and communications teams to develop lead-generation strategies and materials that promote awareness for the Finalsite brand.

Qualifications And Skills

• Bachelor’s degree in marketing, advertising, or a related field.
• Background in digital marketing, with a focus on managing advertising campaigns across multiple platforms.
• Strong analytical skills with the ability to derive insights from data and make data-driven recommendations.
• Proficient in using digital marketing tools and platforms, including Google Ads, Google Analytics, LinkedIn Ads, Meta Ads Manager, and marketing automation systems (such as HubSpot, Pardot, and/or Marketo).
• Proven experience in developing and executing successful marketing campaigns, landing pages, funnels, and conversion paths.
• Excellent written and verbal communication skills.
• 2+ years of experience, preferably in a tech inbound marketing role or agency environment.

Link to All Staff Competencies and Mental and Physical Requirements

RESIDENCY REQUIREMENT

Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency within the United States is required to obtain (and retain) employment with Finalsite.

DISCLOSURES

Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite’s People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation.

Ensure your Finalsite job offer is legitimate and don’t fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security, where possible, apply through our company website at finalsite.com/jobs.