Title: Business Data Analyst
Location: Basking Ridge, NJ (Hybrid)
Duration: 6+ Months
Hybrid: Will be in the Basking Ridge office about 3 days per week to collaborate with marketing effectiveness, CMO, and data science teams.
Responsibilities:
Mining various data sources and or providing visualization and analysis of complex data structures.
Manage report creation weekly on Home Internet Campaign results and VBG results (monthly)
Analyze information for key insights.
Work hands-on to turn insights into compelling visualizations/dashboards to enhance understanding by working and executive teams.
Assist with any ad hoc requests or special projects that require data analysis.
Qualifications:
Undergraduate degree in Business, Marketing, Finance, Management Information Systems, Computer Science, Mathematics, or relevant experience
Experience mining various data sources and or providing visualization and analysis of complex data structures.
SQL Experience required
MUST HAVE SKILLS (Most Important):
Spreadsheet analysis (Excel, Google Sheets), including filtering and pivot tables
Presentation software experience (Google Slides)
Data visualization software experience, including Tableau. to turn information into useful dashboards and reports
Understanding of or experience with basic advertising concepts and metrics (recognition, action, branding, etc.)
Database and data manipulation to query, manage and merge different data sets (using Teradata/SQL)
DESIRED SKILLS:
Analysis and experience with full-funnel advertising and marketing metrics (awareness, impressions, traffic, sales, etc.)
Design and construction of dashboards for working and executive consumption including quick prototyping, various visualization tools (QLik, Thoughtspot, etc.), and aesthetic design
Management of large structured and unstructured data sets to turn data into useful views, using expertise in Teradata, SQL, Python, or R.
Primary survey research results, concepts, and analysis. customer or advertising research especially helpful
Hands-on, results-orientation to get weekly deliverables done
Basic statistical concepts such as correlation, confidence intervals, significance tests
EDUCATION/CERTIFICATIONS:
Undergraduate degree in Business, Marketing, Finance, Management Information Systems, Computer Science, Mathematic
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