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Qualifications
Job Overview
As Social Media Manager, you will represent the face of DFW Airport across each of our social platforms both internally and externally. Your work will stretch across the organization supporting the goals of each airport department from a social media perspective. This work will include activities from coordinating to executing social media projects, including proactive content, customer service response, crisis response and measuring the impact thereof.
You will work under the leadership of the Senior Social Media Manager and with a team of motivated marketing professionals including project managers, photographers, videographers, and graphic designers to support the execution of your work. Your content will not only be targeting our passengers, but will include internal employees, our local communities, and special event audiences delivering best-in-class social media content and engagement to each.
What You Will Be Doing
- Develop, implement, and manage the DFW Airport social media strategy and content calendar to advance the Airport’s priorities and brand.
- Develop social media tactics to support the Airport’s vision, mission, and objectives; manage and maintain the Airport’s presence on external communication platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and other social media platforms.
- Maintain the Airport’s social media listening strategy, using data and analytics to identify pain points throughout the Airport business units and proactively collaborate with those units to identify solutions to the issues.
- Develop and manage the Airport’s paid and organic social media campaigns that advance the Airport¿s priorities and brand; monitoring emerging trends and technology in the social media space, advocating for their adoption within the team and leading implementation of new social media technologies by the Airport staff and Executives.
- Conceptualize, write, proofread, edit, and publish all social media content.
- Identify opportunities for influencer marketing; create, pitch and concept for potential partnerships to actively grow the Airport’s social media audience.
What You Need
- Bachelor’s degree in business administration, communications, journalism or related field.
- Five (5) years of experience in communications, media relations, social media, mass communications, journalism, or public relations.
- Any equivalent combination of education and/or experience may be substituted for the above.
- Possession of a valid Class C driver’s license.
- Must obtain a Security Identification Display Area (SIDA) Airport Identification/Access Badge (badge) in accordance with Department of Homeland Security Transportation Security Administration (TSA) requirements in Chapter 49 of the Code of Federal Regulations Part 1500 et al., and DFW Airport’s Airport Security Program within thirty (30) days from date of employment and maintain qualification for a SIDA badge upon each badge renewal.
What We Desire
- Knowledge and proficiency with software packages used in graphics production such as Microsoft PowerPoint or Adobe Photoshop, InDesign or PageMaker.
- Knowledge and proficiency with database applications such as Microsoft Access, FileMaker Pro, and web-based database software applications.
- Knowledge of social media tools, including Sprout, Rival IQ and Loomly.
About Us
We are Dallas Fort Worth International (DFW) Airport- one of the most successful airports in the world by any definition. We’re recognized for our innovation, leadership, drive for excellence and talented employees.
Our success is made possible because of the diverse talents of over 2,000 employees who champion our mission of providing an exceptional airport experience to our customers and connect our community to the world. We’re looking for the best talent to join us and help reimagine what an airport can be.
Bring your talents to DFW. Live and work with purpose.
