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Vice President of Marketing – RemoteAdvantage Intelligence is seeking a passionate, enthusiastic, and inspired marketing professional for the Vice President (VP) of Marketing role who will be responsible for leading the marketing vision in support of the Company’s strategic mission and objectives and leading the marketing team.Responsibilities include developing and implementing a cohesive marketing plan to increase brand awareness and setting current and long-term goals for internal teams. In addition, the VP of Marketing will be responsible for all demand generation including social, paid, and earned media, content marketing, and events as well as internal marketing and communications.The ideal candidate has a solid marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. The VP of Marketing will report directly to the EVP/Chief Commercial Officer and ultimately will ensure that the marketing team’s activities contribute to the company’s long-term success.The ideal candidate will be able to conceive big-picture solutions while implementing key business strategies in a fast-paced organization. This individual is a problem solver, a player-coach, and leads by example. A creative approach and a proven track record with a clear history of experience in digital marketing in the Consumer Products Industry (or related technology industry) are a must. This is a fully remote position.Responsibilities:Develop and manage marketing budgetsQuickly develop a deep understanding of Advantage Intelligence products and marketsDevelop and implement marketing plans, including new product and market introductionsSet current and long-term goals for internal teamsBuild relationships with media and stakeholders through creative PR strategiesNegotiate with media partners to guarantee advantageous contractsMonitor all marketing campaigns and improve them when necessaryPrioritize marketing projects and allocate resources accordinglyPrepare regular reports and presentations on marketing metrics for executive leadershipConduct market analysis to identify challenges and opportunities for growthForecast hiring needs for the marketing teamParticipate in the quarterly and annual planning of the company’s objectivesTrack competitors’ activitiesGuide the development of lead-gen and branding initiativesConduct customer, brand, and product research initiatives in conjunction with Chief Product OfficerDevelop product branding plansEstablish and grow target markets through lead developmentWork with SVP of Sales and VP of Client Success to develop forecasting, and marketing plans to support upsell and retention strategiesGuide the development of innovative advertising, public relations, social media, and eventsOversee the operation of the company website and collateralProvide weekly, monthly, quarterly, and annual analytics reviews and reportingProvide training, mentorship, career development, and ongoing support for the marketing team inclusive of management best practices for department leaders and aspiring leadersRequired Qualifications:Bachelor’s degree, master”s preferred (marketing or related)10+ years of experience and proven track record of success as a VP of Marketing, Marketing Director, or another senior-level role in B2B Marketing3+ years in a SaaS environment Well-versed in digital marketing and experienced with digital marketing tools and techniquesDemonstrable experience designing and implementing successful marketing campaignsExperience in the CPG industry or related technology industryStrong leadership, analytical and project management skillsStrategic mindset, with the ability to make difficult decisionsExceptional written and verbal communication skillsCompetitive, with a strong desire to surpass the marketing team’s goals, outperform competitors, and support established sales goalsMotivated and passionateAbility to organize and prioritize daily activity for their entire teamStrong skills in Salesforce/MS Dynamics, MS Office Suite, HubSpot, ZoomInfo, LinkedIn Sales NavigatorBenefits:Competitive salary commensurate with experienceAnnual bonusCompany equity opportunity 13 paid holidaysMedical, dental, vision401K with company match
Employment Type: Full-Time
