Your Role:
The Senior Manager, Advertising Strategists is responsible for defining and executing the vision and operating plan for the Campaign Strategy team. Priority focus is ensuring the team is executing strategies and best practices to drive strong results for all OEM programs. The secondary focus is advising advertising strategy and execution, working with individual OEM account groups to identify solutions with a Cox Automotive enterprise mindset.
The Senior Manager role will provide leadership for their campaign strategists, developing and managing a high performing team who create and execute digital advertising strategies for OEMs utilizing a mix of Cox Automotive digital marketing products and services. This is a hands-on role, where the Senior Manager leads by example, acting as a coach to the team and as a consultant to their own clients. They will represent the team and provide input to the Director on projects and possible solutions. This role involves overall coordination, functional management, and leadership along with collaborating with peers in Sales, Operations, Finance, Product, Analytics, Marketing, and other departments to explore solutions for advertising campaigns and future account plans. The Senior Manager must excel at finding solutions using indirect influence across the organization; displaying diplomacy and tact to gain support and eliminate roadblocks. They demonstrate a thorough understanding of advertising strategies and tactics, media plan development, contract negotiation, a clear understanding of automotive tier programs, agency relationships, and the connection between T1, T2 and T3. This role requires competency in monitoring media metrics and identifying optimizations strategies to help drive overall results.
This position may potentially interact with multiple levels of OEM clients and resellers, as well as internal stakeholders across Dealer.com and Cox Automotive. The Senior Manager will work closely with our Product and Platform teams to ensure strategies and performance are executed at the program level for Dealer campaigns, ensuring adherence to client objectives across thousands of accounts. This position requires the ability to brand oneself successfully, develop relationships at all levels of the organization, and take ownership of departmental and cross functional initiatives. The candidate must confidently champion and lead their team through change, advocate for the unique needs of the team and clients as well as drive performance within the structure of the department.
Job Summary:
Q ualifications:
Preferred Qualifications:
#LI-046
USD 105,700.00 – 176,100.00 per year
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What’s more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses – which includes Cox Automotive and Cox Communications – is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
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