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Senior Manager- Customer Marketing Analytics
New York, New York, United States
ID: (phone number removed)
Job DescriptionWork Location Options:
Hybrid
You Lead the Way. We’ve Got Your Back.
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way.
When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.
We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the meaningful aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
This position is responsible for growing and deepening relationships with customers and increasing profitability for American Express through best-in-class analytics. In this team, you will have the opportunity to provide critical analytics that drive the core business strategy for marketing channels at American Express. You will perform strategic analyses to identify business opportunities, model customer behaviors to optimally target customers, and perform in-market test & learn to understand the efficiency of key marketing initiatives throughout the customer lifecycle for US Consumer Business.
At the manager level, the colleague does not have a people leadership role but is often viewed as an emerging expert in the field. Focuses on resolution of complex problems. Conducts analyses, recommends changes to policies, and establishes procedures that affect immediate organization.
Key responsibilities would be to:
- Develop strong relationship with internal marketing partners to understand and help frame key business problems
- Drive incremental revenue by scaling spend and lend treatments through targeting customers at the right time with right offer by continuously intercepting the relevant customer behavior signals in our rich data sources
- Enhance economic optimization framework with focus on increasing short-term and long-term revenue while optimizing cost through customer level ROI driven targeting
- Conduct strategic analyses to inform business decisions and provide actionable recommendations. Write and present fact-based presentations to key stakeholders
- Manage BAU campaign targeting, experimental design, results read, etc. across the entire US consumer portfolio
- Point of Contact on customer acquisition campaigns for marketing channels
Job Qualifications:
- Advanced degree in a statistics/business/economics/decision science related field highly preferred.
- Experience with leveraging analytics to drive business results is preferred.
- Strong quantitative skills with a solid understanding of probability and statistics
- Expertise in an analytical language (Python, R, or the equivalent), and experience with databases (Hive, SQL, or the equivalent) is a must
- Basic understanding of working with very large datasets using Big Data tools and platforms (Hadoop, Spark, or the equivalent) or modeling experience
- Understanding of experimental test design in campaign marketing
- Demonstrated ability to frame business problems into analytical problem, leverage external thinking and tools to deliver business insights
- Self-motivated and ability to work autonomously on multiple projects simultaneously
- Strong communications and relationship building skills with an ability to develop and deliver effective presentations
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Salary Range: $80,000.00 to $(phone number removed) annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
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