ACME Capital Looking for Community & Brand Manager (Remote) at Los Angeles, California Full Time

Role Title: Community & Brand Manager

Location: Remote, Based in Los Angeles

Manager: VP Growth Marketing

Role Summary:

Tia has built a loved and trusted brand in women’s health with a viral, organic marketing flywheel that drives sharing, UGC, and referrals. Now, we’re looking for a Community and Brand Manager to help accelerate our organic marketing engine and turn new clinic openings into viral moments that grow Tia’s brand awareness and membership.

As the Community and Brand Manager, you will be responsible for developing and executing marketing plans for new clinic launches, community programs, events, and influencer partnerships – with the goal of increasing membership. You will play a crucial role in establishing and nurturing our brand presence, engaging our target audience, and expanding our community impact.

This is an exciting opportunity to contribute to the reimagining of women’s healthcare and make a meaningful difference in the lives of women everywhere.

Values:

• Health & Wellbeing. We believe that health & wellbeing is a fundamental human need and right. We prioritize the health & wellbeing of our employees and their families.
• Compassion. We believe that compassion is as important as information and care itself. We imbue compassion into our care, leadership, and communication.
• Individual Agency. We believe that every person has a responsibility to enact their agency for the betterment of themselves and others. We encourage all employees to call out problems and advocate for solutions.
• Collaboration. We believe that collaboration engenders creativity and outsized impact more than hyper-specialized or individualistic approaches to solving problems. We believe collaboration fosters different perspectives, experiences, and skill sets.
• Aspirational Thinking. We believe that aspirational thinking leads to higher quality work and transformative outcomes. We encourage all employees to think through problems and reach for solutions that raise the bar.

Abilities:

• Comfort in ambiguity. You’re confident in your ability to pick up projects quickly, learn on the job, independently solve problems, and to figure things out even when there aren’t explicit instructions. We look for team players who are quick to pitch in when something needs to get done—even if it’s not listed in your job description.
• Ability to set a plan, and manage to it. You know how to get everyone on the same page with direction and strategy, then lead a cross-functional team through checkpoints to get it done.
• Prefer agency, tech and/or start up experience, ideally balanced with larger company and big budget experience as well.

Skills:

• Community. You deeply understand what motivates people to engage with brands and become loyal customers. As our expert in community engagement and grassroots marketing, you are able to harness the power of authentic connections to drive word-of-mouth conversions and referrals.
• Partnerships. You are experienced with sourcing, testing, and nurturing various brand partners, from local businesses to content creators/influencers. A keen sense of both brand and customer acquisition powers your partnership decisions. You are able to think strategically in building a partner portfolio while also delivering content, activations, and events at a fast pace.
• Campaigns. You’ve successfully launched large-scale, creative consumer campaigns spanning online and offline activations. This includes managing creative, media, and digital agencies or in-house teams to develop highly engaging content.
• Strong project management skills. You will manage complex projects, like new market launches, with many stakeholders. You have a demonstrated ability to keep track of many moving pieces, without letting the ball drop. You frequently communicate a project’s status and keep everyone accountable.
• Measurement. You confidently and expertly apply data and analytics to measure the success of marketing programs in driving growth metrics and core business results.

Responsibilities:

• Build a grassroots marketing engine through non-paid media channels.

• • Build and manage “always on” programs that engage our community, drive new memberships and foster referrals through content creators/influencers, local partnerships, community events, and other creative approaches.

• Own the launch plans for new clinics to drive new membership.

• • Develop and execute comprehensive marketing plans for new clinic launches, with the goal of raising awareness and membership growth, while ensuring alignment with Tia’s brand positioning and objectives.

• • Brief and coordinate with our Creative team and agencies to build assets and deliverables, and ensure all campaigns are executed properly and on time. Some tactics include: OOH media, CTV, Digital audio, local partnerships and activations, influencer content, events at our clinics

• Track and analyze key performance metrics to assess the effectiveness of marketing campaigns and community initiatives, making data-driven recommendations for improvement.

• Regularly pull data from various sources and glean insights in a relatively self-sufficient manner. Be able to expertly communicate results and business impact of marketing programs.

Benefits

• Unlimited vacation
• Free Tia membership
• Competitive stock option package
• $300 one-time WFH stipend
• $50/month phone and internet reimbursement
• Medical, dental, and vision benefits
• 401k program (no matching at this time)
• Top of the line 13″ Macbook Pro
• Travel stipend for team off-sites

About Us:

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages. Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment, one of the largest early-stage rounds ever for a healthcare company focused on women. Tia has ambitious plans to scale its “whole-woman, whole-life” model to more than 100,000 women by 2023. We’ll do this by growing virtual and in-person operations in existing and new markets while expanding its service lines to care for women throughout their entire lives — from puberty to menopause. Since launching in 2017, Tia has grown to serve thousands of women aged 18-80 with blended in-person and virtual care in New York City, Los Angeles, Phoenix and soon San Francisco.

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture.

Tia is building a culture of excellence — in people, process and product. This is our northstar value;

What is excellence, exactly?

Excellence about constantly elevating yourself, it is the process of constantly striving to perform to the best of your abilities, and identifying your top potential through constant learning, experimentation and evolution. Excellence is not about achieving perfection, as that insinuates a pinnacle. Instead, in our terms, excellence is about the pursuit of constant improvement. We’re looking for people who want to go on that hard journey of constantly setting new personal records, and organizational records.

We practice excellence at Tia by demonstrating the following types of behaviors: We chose (and actively choose) excellence as Tia’s highest order value because it crystalizes into one word several behaviors that we hold dear, specifically:

1. A drive to constantly improve through experimentation, reflection. and an insatiable growth mindset — said another way, we’re energized by the possibility of invention, innovation, and iteration
2. Being present in and grateful for the journey — not just the goal line. Perfection is static. Excellence is a process (more on this important distinction below)
3. Asking why, then why again — because accepting “this is just the way it is” is not good enough
4. Grit & perseverance — a maker mentality that involves “rolling up your sleeves”, but also deep care for oneself and for others
5. A commitment to uncovering talents to unlock “rock star” potential across every individual

Furthermore, excellence reflects the “bigness” and the “boldness” of Tia’s mission and vision — a world in which every woman can achieve optimal health, as defined by herself.

Said another way, Tia’s mission is NOT to make healthcare incrementally better for women. Instead, we’ve intentionally set out to create a fundamentally new paradigm for modern women’s healthcare that’s truly excellent. We believe that creating a company that operates in a culture of excellence will manifest in our product. Reaching this goal is not an overnight pursuit or a “one and done.” We have not and will not “get it right” with the first swing. Rather, this higher order goal is a moving target— one we have not and will not ever fully “achieve.” By design, we will never be “done” with this work, but instead, we will be continuously in pursuit of our mission. It is this continuous pursuit — the journey, not the finish line — that truly embodies excellence.

This position may require attendance at company and team off-sites and is subject the Company’s vaccine requirement, as permitted by law and subject to reasonable accommodation.

Tia is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and patients. We strongly encourage people of color and members of the LGBTQ+ community to apply.

If you are committed to collaborative problem solving, creating high-quality and user-centric products, and want to make waves in women’s healthcare, join us!