https://amzn.to/44P6GXZ
Zone helps over 3,000 companies worldwide work smarter, faster and more securely, whilst maximizing platform value. We do this with a growing innovation-minded team of over two hundred folks, based across North America, Europe and Asia Pacific.
Our journey has only just begun and we are excited to welcome talented individuals looking to grow alongside us. If this sounds interesting to you, we’d love to hear from you!
Learn more at www.zoneandco.com or follow us on LinkedIn: linkedin.com/company/zoneandco.
About the Role:
As the Marketing Operations Manager, you’ll be at the forefront of our marketing efforts, leveraging the latest technology and strategies to drive efficient lead generation, campaign attribution, and data analysis. Your insights will shape strategic decisions across the business, making a tangible impact on our growth trajectory.
Let’s talk about responsibilities:
This includes but is not limited to the marketing automation platform, ABM platform, and all connected platforms. Monitor and maintain data quality and segmentations, build and manage email/forms/campaign architecture, ensure proper integrations across systems to automate lead and account insights to sales.
Responsible for enabling just-in-time visibility to accurate core metrics, campaign metrics, and other ad-hoc reporting and performance evaluation analysis. Own curation of all monthly marketing reports.
Build a metrics model that supports detailed visibility of all engagement points within an account. Work on thresholds and tiering to support marketing attribution models and an understanding of what channels, content, and messages are supporting pipeline creation.
Build and maintain campaign architecture that supports clarity for performance evaluation. Ensure all forms transmit the proper data across systems.
Optimize the lead hand-off and follow-up process. Keep a watchful eye on all leads and qualified accounts that should be activated by the sales team. Talk through follow-ups and make sure that a strong feedback loop exists to help marketing understand what is and isn’t working when leads and accounts are being worked by sales. Facilitate support with event outreach, campaign outreach, and cadence creation as necessary.
Educate the team on the latest ways to drive improved performance and efficiency through marketing operations processes and technology.
Requirements
Let’s talk about what you need to excel:
Benefits
Let’s talk about how we’ll help you excel
Zone and Co is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.We strongly encourage candidates of all different backgrounds and identities to apply. This is an opportunity for us to bring in a different perspective and we’re eager to further diversify our company. Zone & Co is committed to building an equitable, inclusive, and supportive place for you to do some of the greatest work of your career.
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