One of Wripple’s clients, a rapidly growing company and industry leader in oil & gas transformation, is looking for a Marketing Operations Manager to own, administer and optimize their digital marketing operations processes and technology stack (Pardot, Salesforce, and other MarTech tools) to drive business results. In this role, you’ll be responsible for supporting and executing campaign and event operations, enhancing overall marketing process, technology, and workflow, and own the clients’ overall operational strategy for attribution, tracking and reporting of marketing performance.
The ideal candidate has a passion for data and marketing, thrives in a fast-paced, team environment, and is committed to helping drive measurable results in marketing programs. The role requires exceptional attention to detail and organizational skills to manage multiple projects, ensuring that technology and automation are integrated and deployed effectively, tools are optimized, data is tracked properly, and operations are running seamlessly.
This position starts as a 40 hour/week contract position for 3 months with the potential to turn into a full-time role for the right fit.
Responsibilities
• Manage and administer marketing automation in Pardot / Salesforce Marketing Cloud Account Engagement and integrations with other platforms (Cvent, Uberflip, Vidyard, ZoomInfo, Outreach, GoToWebinar)
· Partner with internal stakeholders from marketing and sales on lead-flow initiatives that impact sales and business development efforts
· Own tools and processes to deliver efficiencies in campaign and lead management improving how marketing generated leads are progressed through the funnel for optimized conversion
· Own our overall operational strategy for attribution, tracking and reporting of marketing performance
· Create and maintain dashboards and reports to track marketing KPIs and measure campaign efficacy
· Proactively own process improvements while driving change and efficiencies across marketing programs, systems, reporting, etc.
· Analyze data and provide recommendations to enhance marketing effectiveness
· Manage lead-gen and lead-nurture campaign implementation and analysis
· Support campaign operations execution including campaign creation architecture, lead management, target list creation, and segmentation
· Communicate proactively with marketing and sales teams to ensure awareness of any program initiatives
· Implement and train stakeholders on campaign governance and hygiene/quality processes
· Ensure data accuracy, integrity, and security by implementing and maintaining data governance best practices. Work with IT and data teams to ensure data quality and accessibility
· Lead recommendations for evaluation of innovative technologies to continue to build our marketing technology stack supporting future growth and efficiency
Qualifications
• 5+ years of dedicated Marketing Operations at a B2B software company
· Strong working knowledge of Pardot and trends in marketing technology, including ABM platforms and website conversion tools like Qualified
· Experience in Salesforce, Outreach, ZoomInfo
· Experience with web analytics tools, Google tag management, and attribution for search and performance marketing
· Expertise in managing 1:1, 1:few and 1:many programs, including account scoring/marketing qualified accounts, lifecycle management, database management, account segmentation, and field mapping
· Expertise in campaign management standard methodologies, including omnichannel campaign design (workflows and templates), scoring, multi-touch attribution, conversion tracking, and more
· Expertise in data and analytics, including database set up and clean up, funnel analysis, campaign ROI analysis, and pipeline reporting
· Experience with lead forecasting, reporting, and analysis
· Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
· A curious mind and able to navigate ambiguity, juggle competing priorities, and perform in a fast-paced environment
· Undergraduate degree in Marketing, Business, Finance or related field
ABOUT WRIPPLE:
Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.
Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work.
· Let our Business Development team do the hard work to find qualified blue-chip clients that you get matched with based on your capabilities and the type of work you love to do
· Take control of how you want to work through Wripple’s Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change
· Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your business
There is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application process.
If you are not a direct match for this role, you can be considered for other opportunities by applying here: https://www.wripple.com/apply-to-join. After applying, you’ll be invited to interview and if your background is a match for the type of roles we have at Wripple, you’ll be approved to join our talent marketplace.
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