Williams Mullen Looking for Senior Marketing & Business Development Manager at Richmond, VA Full Time

Senior Marketing & Business Development Manager – Onsite Role

Williams Mullen is seeking a team-oriented Senior Marketing & Business Development Manager based in the firm’s headquarters in Richmond, VA to serve as the primary strategist responsible for developing, leading, and implementing marketing and business development activities for the firm’s Corporate and Tax practices As the subject matter expert for practice and industry teams, familiarity with and knowledge of business strategy, mergers and acquisitions, private equity, economic development and/or tax and wealth planning is preferred. The successful candidate will work closely with the Regional Managing Partner for the Richmond and Charlottesville offices with the goal of strengthening and developing the firm’s brand and business in the local market.

Executive Partnership

• Working with the Corporate & Tax Section leaders and related practice chairs as well as Richmond office leadership to drive planning, communication, and collaboration.

Business and Client Development

• Collaborating with attorneys to develop individual development plans that include goals, objectives and targeting plans and working closely with them to ensure successful pursuit of the plans.
• Identifying cross-selling opportunities across practice areas and working with the practice leaders, industry chairs, other attorneys, and the Business Development Team to expand client relationships.
• Acting as a client service team leader for select key clients, managing accountability, activities, budgets, and progress reports.

Pitching, Targeting, and New Business Generation

• Monitoring and developing client and industry news, trends, and issues.
• Working with the practices and industry groups on the development and implementation of targeting initiatives and campaigns.
• Advising attorneys and teams on new business opportunities, and providing support on the development of our approach, team, proposition, and supporting materials (i.e., credentials etc.).
• Creating and maintaining compelling credentials for the practice and industry sectors.
• Managing responses to RFPs, customized pitches, and business development presentations.
• Coaching attorneys on business and client development initiatives (i.e., pitch meetings and presentations and network building).

Profile Rising and Marketing Campaigns

• Creating and implementing integrated campaigns for designated practice and industry groups to help raise our profile and awareness across the firm and among our key target audiences, and to generate opportunities to meet potential clients.
• Planning targeted client events and educational programs.
• Create client-facing material including web page development= and social media.
• Overseeing and coordinating select practice, industry and attorney survey and rankings.
• Developing and optimizing relationships with relevant industry associations and organizations, activating those sponsorships to drive value and client engagement.
• Promoting practice and industry sector capabilities across the firm.

Planning and Budgeting

• Collaborating with select section leaders and regional managing partner on the development, presentation and execution of annual business plans and subsequent quarterly goals.
• Consulting with the regional, practice and industry sector heads to develop and implement strategic plans and marketing budgets, setting long and short-term goals, and proactively managing and reporting on progress.

Internal Communications and Knowledge Sharing

• Coordinating and actively participating in regular meetings of practice area and industry teams and their relevant practice groups.
• Ensuring there is a structured approach for maintaining up-to-date practice and industry information and knowledge, such as credentials and pitches. This includes gathering and maintaining information on practice experience for inclusion in marketing collateral across practices and sectors.
• Collaborating with the partners to promote practice capabilities across the firm, through practice and other internal newsletters and developing the practice intranet sites.
• Consulting with other Business Development managers and colleagues across the team to ensure communication of best practice in areas such as new business pitches, business generation, thought leadership, and client care.

Department Leadership

• Serve as the marketing subject matter expert for the Corporate and Tax practice groups.
• Play a leadership role on the Marketing and Business Development Team and the Clients & Industries leadership teams, helping to lead larger projects and to develop and reinforce best practices and processes.

Qualifications & Experience

• Requires a bachelor’s degree, preferably in business or marketing. Master’s degree a plus.
• 7 years of marketing and business development experience required-with a minimum of 2 years in a management position-preferably in a legal or other professional or business services sector.
• Exceptional attention to detail and ability to follow complex instructions.
• Extensive research, analysis, business writing and communication skills
• High-level proficiency with Microsoft Office products (Word, Excel, PowerPoint, and Outlook); advanced knowledge of Excel preferred.
• Command of InterAction or similar Client Relationship Management (CRM) database software.
• Command of social media tools including LinkedIn and Twitter for business use.
• Pragmatic, diplomatic, and resourceful, with the ability to adapt quickly to different situations and personalities.
• Proven ability to motivate and coach team and attorneys to support overarching Marketing and Business Development goals.
• Ability to communicate effectively with tact and diplomacy, excellent writing skills, and an exacting attention to detail in all work product.
• Experience working independently as well as within cross-functional teams in a collaborative, professional environment.

Williams Mullen is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to age, race (including characteristics commonly associated with race, including hairstyle), color, ethnicity, national origin, religion, creed, medical condition, including pregnancy and childbirth, disability, genetic information, gender identity and expression, marriage or parental status, sexual orientation, or Veteran’s status.