BrandActive Looking for Marketing Director at United States Full Time

Our Company

BrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation and marketing and brand operations. Whether our client is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing your brand and marketing dollars, BrandActive has what it takes to get the job done.

Since 1998, BrandActive has scoped, budgeted, planned, and executed brand change for many of the world’s most valuable brands. Our services combine industry-leading analytics with a unique and proven methodology that provides the information clients need to make sound financial decisions, save time and money and operate more efficiently. Whether our clients are going through a one-time corporate rebrand or want to get the most out of the everyday management of their existing brand, we help them achieve more, spend less, and build a better brand.

For BrandActive team members, our goal is to be a place where you are supported in becoming the best you can be, where together we build a strong and agile organization that not only sets the standard for excellence in our industry globally, but also exemplifies how to be a compassionate commercial endeavor that is built on trusting relationships and empowering the growth of every one of us. We are a team of great people, doing great work and having a great time doing it, and we challenge ourselves to bring smarter, faster and better solutions into everything we do!

To meet the needs of our clients we have the following opportunity.

The Opportunity

BrandActive continues to grow and expand our business. We are seeking an experienced Marketing Director to support this growth initiative. Reporting to the Chief Marketing Officer, you will focus on building an effective and efficient new business pipeline utilizing proven marketing strategies and techniques. This role requires expertise in B2B marketing, emphasizing thought leadership and content marketing to drive awareness and lead generation. You will manage one direct report, ensuring execution of our strategic marketing plan to meet quarterly and annual objectives.

In this role, you will play a key part in the planning and development our marketing strategy and tactical plan. You will be responsible for leveraging data and insights to understand qualified MQLs and create audience profiles and personas that meet BrandActive’s ideal client profile; encompassing both direct clients and agency partners. Working with our agency, copywriter and martech partners, you will develop quarterly plans grounded in performance data and actionable insights that the business can use to optimize our go-to-market strategy, value proposition, positioning, and service offerings. You will partner closely with the CMO to ensure BrandActive is well-positioned for growth among its competitive set. You will center all marketing activity around core business objectives and KPIs.

We are all committed to working together to achieve our North Star of a team of great people, doing great work and having a great time doing it. As part of this, there is an expectation that all our team members will contribute to internal initiatives that advance our client and/or team member experience while challenging us to be smarter, faster, better in everything that we do! We find that this allows us to be agile in our approach to the work and provide growth opportunities for our team members.

BrandActive is going places – join us and help make it an even better place to work.

Responsibilities

• Partner with the CMO to craft the annual marketing plan, focusing on content marketing, thought leadership and audience development
• Oversee and manage BrandActive’s PR strategy, ensuring its alignment with organizational goals and objectives
• Actively engage with the delivery team to share insights and identify opportunities to secure new clients, expand client revenue, generate more compelling content, and increase BA’s market position
• Understand the Marketing Qualified Lead and develop audience segments and profiles supported by the Sr. Marketing Associate
• Manage the development of brand awareness, lead generation strategies and roadmap based on marketing and growth objectives
• Manage the relationships with the marketing agency, copywriter and martech vendors to maximize collaboration potential
• Identify the need for and oversee the production of printed marketing materials
• Collaborate with BrandActive studio and design partners to create branded content for various marketing needs, spanning advertising and social media
• Assist on branding projects which may include, website and digital redesign, brand refresh and sales collateral
• Monitor marketing and advertising performance utilizing HubSpot
• Understand marketing analytics and work with our agency partner to understand trends and themes to further improve our marketing effectiveness
• Oversee the production of the I’s on Brand Impact webinar and podcast series
• Oversee management of the BrandActive YouTube channel
• Contribute to the production of client case studies, whitepapers, blogs, articles, promotional materials and other written content
• Support in the coordination of thought leadership events such as sales dinners, cocktail hours, and other client events
• Identify relevant conferences and events and create a calendar to support the Client Solutions team in raising awareness at targeted in-person events
• Lives and contributes to the BrandActive values of Trust, Agility, and Growth

Leadership

• Serve as a people leader for team member(s), and provide coaching as required
• Provide feedback that supports team member’s development and career progression
• Identify opportunities for learning and development that both address team member’s developmental needs and aspirations while keeping the company’s direction and requirements in mind
• Manage performance and address performance concerns that arise
• Lead semi-annual reviews for all direct reports
• May participate and provide input into hiring process for team members
• Promotes an inclusive environment by demonstrating a commitment to EDI and ensuring people leaders within team demonstrate inclusive values and behaviours
• Coach each team member as an individual; demonstrates empathy and understanding of diversity and differences
• Establish and support an inclusive work environment where team members feel a sense of belonging by demonstrating inclusive values and behaviours

Qualifications and Experience

• 8+ years’ experience in a marketing-related or content-intensive role with particular emphasis on B2B communications and marketing analytics
• Prior people management experience is preferred
• Experience in strategic marketing, planning and developing a B2B lead generation program
• Superior written communication skills – including a demonstrated ability to write and edit blogs, articles, promotional materials, and other clear, high impact communications
• Self-starter with the ability to work well independently
• Flexible and adaptive in a fast-paced, demanding work environment
• A strategic, yet creative mindset for planning and executing initiatives
• Curious, energetic and positive thinker
• Expert understanding of performance marketing principles
• Proficient in marketing automation tools including, LinkedIn Sales Navigator, Seamless.ai, Calendly, Hubspot, Google Analytics and the Microsoft suite of tools (particularly PowerPoint and Excel)

Compensation

BrandActive offers a competitive compensation package including a comprehensive benefits plan. Salary commensurate with experience and education.

Start Date

Immediately.

BrandActive is an equal opportunity employer and values inclusion in its workforce. BrandActive is pleased to offer accommodations throughout all stages of the recruitment and selection process.