Whole Foods Market Looking for Social Media Director at Austin, TX Full Time

As the Social Media Director at Whole Foods Market, you’ll apply your experience shaping brand narratives and building corporate reputation across owned channels. This role not only drives the development and execution of holistic social strategies across consumer channels but is an essential component in the broader Marketing team. You’re also responsible for guiding us toward greater digital leadership, focusing on innovative activity that enhances the customer experience and grows our customer base on new and existing channels.

This position is based in Austin, TX and will require three days per week in our downtown HQ (550 Bowie St).

Responsibilities

• Lead development of social media strategy for Whole Foods Market, overseeing planning and activation across all owned platforms
• Consult on brand reputation activity in concert with the Corporate Communications team and identifies storytelling opportunities to share on social channels
• Lead the development of content, engagement and reporting strategies across social channels to ensure business objectives are met
• Retain comprehensive knowledge of trends, emerging platforms, and new technologies in the digital marketing space and leads strategic and innovative application for Whole Foods Market
• Partner with cross-functional teams to support omni-channel social strategy that engages customers at every touch point including paid media, merchandising, analytics, etc.
• Work in partnership with the Customer Care and Rapid Response teams to maintain and iterate a holistic engagement strategy, ensuring brand voice, process and roles are aligned
• Actively display leadership and thought partnership across the communications team to consult, provide best practices, and optimize content
• Coach and develop a team and impart focus by developing clear goals, priorities, and responsibilities

Requirements

• 6-8 years of relevant experience specializing in social media with competency in platform and content strategy
• Advanced knowledge and understanding of social media platforms and their communities as well how to optimize performance across activations
• Experience with Facebook Business Manager, Google Analytics, and third-party sources
• Experience with social listening and social media management tools and proven ability to provide analysis and insights on data
• High intellectual curiosity, drive, determination, self-confidence, and persuasion skills
• Ability to work independently, lead cross-functional teams, and design & implement projects in a fast-paced, evolving environment

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

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