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Senior Vice President of Marketing (Hybrid – 1 to 2 days a week onsite in Irvine, CA)
Overview
Weedmaps is looking for an innovative and experienced Marketing leader with a track record for driving and scaling marketing teams to help Weedmaps continue to create the modern cannabis industry. You will grow & lead our Brand, Field, Creative, PR, and User Acquisition teams. Responsibility for planning, developing, implementing and monitoring the overall business marketing strategy in partnership with the C-suite. You should be able to quickly ramp up on our unique industry, business and work with the executive team, the marketing organization, and cross-functional stakeholders to advance key business priorities to achieve our goals.
As a strategic leader of the organization, your role will require you to work collaboratively across the rest of the Marketing, Revenue, Operations, and EPD teams to help identify and tackle key market opportunities based on a deep, data-driven understanding of markets and consumer behavior.
Weedmaps is the market leader in the rapidly emerging cannabis technology industry. Our platform connects cannabis consumers, dispensaries, and brands to each other and provides a single source of accurate information for the industry. We help millions of consumers learn about and find cannabis and thousands of organizations empower their employees, serve their customers, and build what’s next for their cannabis business.
The Impact You’ll Make
- Build an integrated marketing strategy across all disciplines in partnership with the Revenue & EPD
- Develop a holistic plan to acquire, engage and re-engage our consumer base across legal cannabis markets
- Continuously test & assess effectiveness of marketing tactics & channels
- Develop GTM motions for B2B, B2C, B2B2C
- Hire, train and retain a top-performing marketing organization
- Set marketing goals and objectives for each of the marketing functions
- Create a hyperlocal strategy & plan for both B2B, B2C, B2B2C marketing initiatives
- Set, own & report out on marketing performance
- Own & manage the Weedmaps marketing budget
What You’ve Accomplished
- BA/BS degree, MBA in business (not required), management or a related field
- At least 10 years work experience in marketing; 5+ leading marketing functions
- Proven track record of owning department wide marketing performance
- Experience in a culturally critical & changing industry
- Experience scaling marketing, research and go to market projects
- Experience with DTC, retail and marketing in complex industries
- Proven ability to hire, manage and develop marketing teams at scale
- Experience leading cross-functional teams to achievement of strategic objectives across
- Ability to deliver high-quality work while managing multiple projects
- Ability to quickly identify trending issues and create remediation plans
- Exceptional ability to work under pressure and maintain good judgment in fast-paced, high-stress environments
- Strong communication skills, and ability to clearly articulate complex business issues to different stakeholders
The base pay range for this position is $250,000.00 to $286,000.00 per year
2024 Benefits For Full Time, Regular Employees
- Physical Health benefits: Medical, Dental & Vision:
- Employee – employer paid premium 100%
- Company contribution to a HSA when electing the High Deductible Health Plan
- For plans that offer coverage to your dependents, you pay a small contribution
- Mental Health benefits:
- Free access to CALM app for employees and dependents
- Employee Training
- Mental Health seminars and Q&A sessions
- Basic Life & AD&D – employer paid 1x salary up to $250,000
- 401(k) Retirement Plan (with employer match contribution)
- Generous PTO, Paid Sick Leave, and Company Holidays
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings – including a company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Family planning/fertility
- Identity theft protection
- Legal access to a network of attorneys
- Paid parental leave
Why Work at Weedmaps?
- You get to work at the leading technology company in the cannabis industry
- You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis
- You get an opportunity to shape the future of the cannabis industry
- You get to work on challenging issues in a collaborative environment that encourages you to do your best
- You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
- Generous PTO and company holidays
- Numerous opportunities and tools to learn and grow your professional skills
- Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.
About Weedmaps
WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.
Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.
Notice To Prospective Weedmaps Job Applicants
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:
- Our recruiters will always communicate with candidates through an @weedmaps.com email address.
- CORRECT: [email protected]
- INCORRECT: [email protected]
- Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
- If you are interested in a role at Weedmaps, please apply through our established channels.
- Weedmaps Careers Page or LinkedIn
If you are unsure if a communication is legitimate, please contact our recruitment team at [email protected] and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!
