Wachsman Looking for Social Media Manager at Washington, DC Full Time

Founded in 2015, Wachsman is a leading global strategy and communications firm advising the next generation of companies in Web3, disruptive technologies, fintech and venture capital. With regional headquarters in New York, Dublin, and Singapore, and additional offices in London, Geneva, Los Angeles, and Washington, DC, Wachsman has solidified its position as a trusted advisor to some of the most innovative companies around the world.

At Wachsman, we focus on helping businesses establish and defend their industry position, seize opportunities, overcome challenges, and achieve sustainable commercial success in fast-moving and complex marketplaces. We offer clients a unique blend of advisory services across public relations and strategic communications, business strategy and consulting, digital marketing and events, regulation, and public policy.

Wachsman is now seeking a talented Social Media Manager to join our team. This individual will oversee daily social media output for a variety of clients. The Social Media Manager is expected to know the ins and outs of all social media platforms, software, and best practices. This is a great opportunity for a creative, tech-savvy, financially literate, fiercely independent, and curious person who is excited about developing conversation starters, campaigns, and content to engage with the communities of our clients.

This is a fully remote role and we are open to candidates located anywhere in the United States. Wachsman has an office in New York City for those who are interested in a hybrid model.

Duties:

• Maintain and develop a keen understanding of the crypto and social media industry, its history, the current news, and benchmark against top-performing social media creators in the sector
• Write in multiple voices, from newsy to humorous, and tailor content according to both message and medium
• Write posts that are accurate, clear, concise, and engaging for a variety of clients
• Work with a team of designers, video editors, and animators to ideate around graphic and video concepts and script out content
• Provide substantive feedback, from style to readability to copyediting to overall compellingness, on social media graphics and videos with the purpose of elevating the finished product

Oversee and implement on a range of Social Media Manager duties, including but not limited to the following:

• Maintain and schedule posts on social media software (Buffer, Hootsuite, META’s Creator Studio etc)
• Ideate, create, and post compelling Instagram Stories
• Ideate, create, and post compelling TikTok content
• Ideate, create, and post compelling Twitter threads
• Set up and host Twitter Spaces and Instagram Live events
• Live tweet events and Twitter Spaces
• Engage with the community –from quote tweets to replies–across Twitter, Instagram, TikTok and Facebook
• Self-copy edit at a high level
• Assess social media analytics and make pivots based on data
• Have a pulse of the crypto markets and what sentiment is like throughout the day
• Schedule out evergreen content and identify what solid evergreen content is
• Analyze and identifies any weaknesses in client social media and digital marketing strategy and move to implement improvements
• Assess how your posts are doing in real-time and make micro pivots in how you are writing throughout the day
• Ability to live on Twitter, Instagram, and other social media platforms, have your finger on the news and trend pulse, and jump on topics before other accounts do
• Chime into conversations in your client’s voice
• Ability to ask deep questions via quote tweet or reply, post polls in comments, chime in with the brand’s voice on a crypto hot topic, or elevate breaking news with a compelling quote tweet or IG Story share

Skills & Requirements:

• Expert knowledge of a variety of social media platforms, particularly Twitter, Instagram, Facebook, LinkedIn, and TikTok
• 3+ years of experience creating social media copy and content, ideally with an agency setting
• 3+ years of experience overseeing social media staff and implementing digital campaigns
• Prior experience within the crypto/blockchain industry is required, whether in a professional or personal capacity
• Have proficiency in Discord, Telegram, and online moderation
• Comfort quickly switching gears and focus, moving from social media posting to content creation to campaign building throughout the day
• Excellent written communication skills and superb English skills
• Great editing skills and attention to detail
• Strong leadership skills
• Excellent organization and time management skills
• Strong client relations and collaboration skills
• Strategic communication skills
• Excellent presentation and stakeholder management skills

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