Volkswagen Group Canada Inc. Looking for Employer Branding & Onboarding Specialist at Ontario, CA Full Time

We love our cars, but it’s the people behind them who make them what they are. To market, sell, and service great cars, we need great people. That’s why at Volkswagen Group Canada, we are passionate about our cars and our brand and foster this same passion and drive in our people. We know that the right people in the right positions can do incredible things, and we love making that happen.

We are currently looking for an Employer Branding & Onboarding Specialist based out of St. Thomas, ON

Our mission has started. Volkswagen Group’s largest cell factory in St. Thomas will carry out all battery activities – from processing raw materials to developing a unified Volkswagen battery to managing the European and North American gigafactories. Headquartered in Salzgitter, Germany, we are experiencing the transformation of mobility up close. Our goal is to contribute a positive impact to our global society, the environment, and the economy. To reach these goals we need your POWER!

We are looking for a passionate Employer Branding & Onboarding Specialist who wants to CELLebrate in a dynamic, exciting environment. Reporting temporarily to the Manager, Human Resources at Volkswagen Group Canada, this position will be based out of St. Thomas, ON and will play a key role in showcasing our talent brand, driving employee engagement and highlighting PowerCo SE as an employer of choice. We are looking for someone who is creative, strategic and a skilled storyteller to introduce and connect potential candidates and current employees to our brand in a meaningful and impactful way. This individual will also play a key role in onboarding our new hires and setting them up for success in their new position with PowerCo SE. We have lofty goals in 2024, and this role will play an important part in helping us achieve them.

This is a flex hybrid model, requiring 2 days in the St. Thomas office

Primary Responsibilities

• Implement and localize the global Employer Branding strategy in partnership with PowerCo SE in Germany.
• Partner with Talent Acquisition to understand key focal areas and create and execute recruitment campaigns in coordination with marketing agencies.
• Ensure our employee stories, achievements, corporate milestones and celebrations are shared by creating authentic, engaging content.
• Target-oriented implementation of recruitment channels such as social media, employer platforms and niche job boards in partnership with PowerCo SE
• Develop, execute and monitor in person and digital recruitment marketing events to drive employer brand awareness.
• Coordinate with local and national universities and colleges to showcase our co-op, internship and new grad opportunities by attending job fairs, hosting campus and offsite events and creating targeted marketing campaigns.
• Represent PowerCo SE at professional job fairs both locally, nationally and abroad.
• Participate in the development of marketing materials according to global guidelines together with internal stakeholders and external agencies.
• Monitor, engage and report on external sites like Indeed, Glassdoor and LinkedIn, analyzing data and determining creative methods to drive positive engagement.
• In partnership with PowerCo SE in Germany, implement an Employee Advocacy Program to provide our people the tools and guidelines to organically grow our employer brand.
• Always be on top of industry and recruitment trends, challenges and opportunities as well as remain up to date on corporate milestones, initiatives and industry topics to ensure meaningful, impactful and targeted content.
• In partnership with internal stakeholders, implement and deliver an inspiration and innovative onboarding & employee journey, ensuring alignment and a common standard with all PowerCo SE sites.
• Steer and measure processes within pre-boarding, onboarding and retention with various stakeholders.
• Consult and partner with our managers, new employees and assigned new employee “buddies” on relevant onboarding issues in cooperation with our Talent Acquisition Team and HR Business Partners.
• Coordinate with PowerCo SE to localize the framework to accompany international hires and administer relocation services.

Qualifications

• Post–Secondary Education in in Business, Marketing, Human Resources and/or equivalent relevant work experience.
• 5+ years of experience within a fast-paced Human Resources or Recruitment environment, with at least 3 years focused on Employer Branding.
• Proven storyteller with strong written and verbal communication skills, in order to organize, summarize and share ideas that are engaging, focused and succinct.
• Ability to identify and refine compelling and creative ideas that align with our core strategies.
• Demonstrated understanding of how to use data and media analytics to measure successes and opportunities.
• Experience partnering with internal marketing / design partners or external agencies.
• Occasional travel to Ajax, ON as needed during ramp-up. Travel to job fairs, events and conferences. Occasional international travel to HQ in Germany (total travel up to ~20%)
• Ability to maintain flexible work hours to account for time zone differences with Europe, when necessary
• Overtime may be required to meet ramp-up deadlines.

Desired Skills

• Experience with coordination of global teams is a strong plus
• German language skills are considered an asset
• High degree of intercultural awareness and sensitivity
• German language knowledge is considered an asset

What You’ll Get In Return

• A flexible and collaborative team dynamic
• Opportunities for development
• Opportunities to participate in exciting company events that give back to the community.
• Competitive employer paid benefits and overall compensation package
• And much more!

Interested applicants are asked to submit their application by March 1st, 2024.

• Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability, or any other characteristic protected by federal, or local laws.

Volkswagen Group Canada Inc. is committed to providing accommodations for people with disabilities including during the application process. If you require an accommodation because of a disability, we will work with you to determine what reasonable accommodation may be available to meet your needs whether it be as an applicant or an employee. Applicants need to make their needs known in advance. If you are selected for an interview and require an accommodation, you are encouraged to advise the Recruiter who will consult with you to determine an appropriate and reasonable accommodation.