University of New Mexico Looking for Asst. AD/Director of Marketing & Revenue Generation at Albuquerque, NM  Full Time

The University of New Mexico’s Athletics Department seeks an Assistant Athletic Director/Director of Marketing and Revenue Generation to oversee and execute marketing, promotions, ticket revenue generation and gameday experience. Main sport oversight will be with the Men’s Basketball program. In addition, this position will work alongside the Director of Marketing as both will play a vital role in the planning of UNM Football. This person will also be the head of the athletics marketing department and oversee a two-person full-time staff in executing marketing and gameday experience efforts for all 18 UNM Athletics sports.

Duties & responsibilities include, but are not limited to, the following:

• Reporting to the Senior Associate AD for Revenue Generation, this position will oversee all aspects of marketing, promotions, and revenue generation for all ticketed sports with a heavy emphasis on Men’s Basketball and Football.
• Executing the creation and implementation of marketing plans and gameday “run of show” with an aggressive focus on improving attendance and revenue as well as the gameday experience for Lobo fans.
• Serves as the leader of the UNM Athletics Marketing department, with two assistant directors of marketing and a team of at least 10 interns.
• Creates scripts and “run of show” for game day operations for men’s basketball. Plays a role in the creation of scripts and marketing plans for other sports as assigned.
• Maintains the marketing budget for the UNM Athletics marketing department with final approval by the Senior Associate AD for Revenue Generation.
• Serves as UNM Athletics marketing liaison to the university.
• Assists with designing and implementing marketing collateral, working with the Assistant Athletic Director of Creative Services on the overall brand for UNM Athletics.
• Oversees UNM Athletics Marketing strategies and works with key university constituents on campus to market the lobo brand effectively.
• Plays a key role in dictating and executing UNM Athletics social media strategy.
• Has regular meetings with Tickets, Lobo Club and Playfly Sports Properties.

Bachelor’s degree; at least 3 years of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Preferred Qualifications

• Established experience with annual goal setting and successful completion
• Leadership experience with a drive to make the people around them better
• Advanced degree in related field
• Experience with design software (Photoshop) preferred
• Demonstrated public speaking skills and a good self-starter
• Ability to work collaboratively with a diverse population of colleagues, co-workers, and constituents
• Strong music computer background (Sound Director, Click Effects, etc.)

Only applications submitted through
the official UNMJobs site will be accepted. If you are viewing this job
advertisement on a 3rd party site, to submit an application.

Please attach cover letter, resume, and three supervisory references

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the for additional details.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

The University of New Mexico requires all regular staff positions successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment. For more information about background checks, visit . Refer to for a definition of Regular Staff.