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Job Description The Macallan Group, a leading digital marketing and media company, is seeking a creative and strategic Social Media Manager & Content Creator to join our growing team! In this dynamic role, you’ll be responsible for developing and executing captivating social media campaigns for our clients who are primarily in the healthcare, legal, and professional services industries. You’ll wear many hats, from crafting engaging content to filming on location, editing, and managing campaigns to drive brand awareness, education, and new patient acquisition.
Responsibilities:
- Develop and implement comprehensive social media plans for assigned clients, aligned with their unique goals and target audiences.
- Collaborate with clients to brainstorm content ideas, capture compelling stories, and film high-quality video and photo content (using phone or camera) on-site throughout New Jersey.
- Edit video and photo content using user-friendly editing software.
- Manage social media accounts across various platforms (Facebook, Instagram, LinkedIn, etc.) including posting content, responding to comments and messages, and running social media advertising campaigns.
- Analyze social media performance metrics and report key insights to clients, recommending adjustments to optimize campaigns.
- Stay up-to-date on the latest social media trends and best practices.
- Work collaboratively with the internal team to ensure seamless content creation and distribution.
Qualifications:
- 1-2 years of experience in social media marketing or a relevant field.
- Proven ability to create engaging and informative social media content (written, visual, and video).
- Experience with social media management tools (e.g., Hootsuite, Buffer).
- Basic video editing skills using user-friendly software (e.g., iMovie, Adobe Premiere Elements).
- Experience with graphic design software (e.g., Canva, Adobe).
- Excellent written and verbal communication skills.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- A passion for healthcare and a desire to learn about the medical field.
- Ability to travel throughout New Jersey to film client content.
- Ability to work independently and as part of a team.
Bonus Points:
- Experience working within the healthcare industry.
- Knowledge of SEO best practices.
Company Description
Nestled in the heart of Hoboken, NJ, The Macallan Group is a hub of innovation and creative prowess. More than just a creative agency, we offer a wide array of services including impactful design, dynamic marketing, cutting-edge video production, strategic consulting, and technology solutions engineering. Catering to the healthcare, legal, and education sectors, we’re experts at marrying creativity with practical solutions. Our team excels in devising compelling marketing strategies, creating engaging video content, and delivering tech solutions tailored to the unique challenges of these industries. At Macallan, it’s all about understanding our clients’ needs and crafting impactful, compliant solutions that not only resonate with audiences but also drive growth and success.
Nestled in the heart of Hoboken, NJ, The Macallan Group is a hub of innovation and creative prowess. More than just a creative agency, we offer a wide array of services including impactful design, dynamic marketing, cutting-edge video production, strategic consulting, and technology solutions engineering. Catering to the healthcare, legal, and education sectors, we’re experts at marrying creativity with practical solutions. Our team excels in devising compelling marketing strategies, creating engaging video content, and delivering tech solutions tailored to the unique challenges of these industries. At Macallan, it’s all about understanding our clients’ needs and crafting impactful, compliant solutions that not only resonate with audiences but also drive growth and success.