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Job Description JOB SUMMARY We’re hiring a Manager, CRM and Loyalty in Marketing to join our growing team, reporting to the Head of Digital and Storytelling. This role focuses on enhancing customer engagement, satisfaction, and loyalty through strategic planning and execution. Key responsibilities include developing long-term customer relationships, utilizing behavioral data for personalized digital campaigns, and improving customer retention. The role demands a passion for customer-centric thinking, strong judgment, and creative problem-solving skills to enhance business outcomes. The ideal candidate should excel in data analysis, digital marketing, advanced analytics, and program management for delivering personalized and engaging content.
Essential Job Functions
- Develops and manages the master plan and calendar of e-CRM and promotion activity to ensure that marketing campaigns dovetail effectively to achieve revenue objectives.
- Works with IT, Operations, Marketing, and other interdisciplinary areas to execute strategies to ultimately drive category growth.
- Collaborate with IT and partners to optimize digital guest experiences on owned properties including site and app.
- Develops test & learn plans and ensures each campaign has clear metrics and is achieving appropriate KPIs to further business objectives
- Owns the development of our MarTech stack, including management of existing platforms as well as decisions on expansion.
- Define and lead the development of a rewards program to increase customer loyalty.
Skills And Knowledge Requirements
- Bachelor’s Degree in Marketing, Finance, or other related field required.
- 8+ years of related experience in digital marketing, eCRM strategy, and/or related digital experience.
- Experience with MarTech tools such as Braze, Punchh, and/or related platforms required.
- Experience with digital analytics such as Google Analytics and native platform data is required.
- Strong analytical and project management skills
- Strong interpersonal and leadership skills
- Self-motivated team player that brings excitement and enthusiasm to work each day.
- Enjoys working in a fast-paced, constantly iterating environment.
Compensation
Salary Range: $115,100 to $135,300 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we’ll consider the successful candidate’s location, experience, and other job-related factors.
At Yum! Brands and at The Habit Restaurants, LLC, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. The Habit Restaurants, LLC is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. We are committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees – Click here to view the “ Know Your Rights ” poster and supplement and the Pay Transparency Policy Statement.
[Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship for this position.]
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.
Benefits
- Competitive base pay with benefits including:
- Up to 4 weeks of vacation per year plus additional sick days
- Up to 10 Paid Holidays + 1 Floating holidays
- Company provided Recharge Days to unplug and reenergize
- Flexible Hybrid Work Environment
- Competitive bonus program for eligible roles
Family Benefits
- Onsite childcare through Bright Horizons
- Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1
- Healthcare and dependent care flexible spending accounts
- Employee Assistance Program available to all employees and their dependents
Additional Perks
- Onsite gym with brand new equipment and fitness classes
- 401(k) benefit plan with a 6% matching contribution
- Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
- Access to LinkedIn Learning
NOTE: This job description is not intended to be all-inclusive. Team Members may perform other related duties as negotiated to meet the ongoing needs of the organization.
About Us
WHO WE ARE?
HABIT stands for Hospitality, Attitude, Be Your Best, Integrity and Teamwork. At the Habit Burger Grill, our people make the difference, which is why since 1969, we’ve prided ourselves on being a people-first culture where each of us are celebrated for bringing our own unique flavor to the table. Our mission is to foster an environment where everyone feels like they are part of The Habit Family through One Habit, One Heart.
The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tenderloin beef, grilled chicken and sushi-grade Ahi tuna cooked over an open flame. In addition, it features fresh-cut salads and an appealing selection of sides and shakes. The Habit Burger Grill was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines.
