The Doyle Collection Looking for Group Social Media & Content Manager at London, England, United Kingdom Full Time

Group Social Media & Content Manager

The Doyle Collection is a carefully curated collection of eight Irish family-owned luxury and urban hotels. All our hotels are located centrally in London, Dublin, Washington DC, Cork and Bristol. What binds our hotels together is the Doyle service ethos – a real warmth and thoughtfulness.

We are Proud to be listed once again as one of Irelands Best Large Workplaces for a sixth year running and place our People at the centre of everything we do.

If you seek continuous development and investment in your future, have a passion for people, then this is the role and company for you.

We are currently looking for a dynamic and highly creative Group Social Media & Content Manager.

Are you passionate about delivering the social media and content strategy for the Doyle Collection as well as actively manage the social media channels for the London hotels?

Scope of Role

• Develop and execute the social media strategy to drive reach, revenue and reputation, telling stories and creating content that inspires people to follow, engage, book and enjoy our hotels.
• Work across the brand portfolio of currently 8 hotels, 24 bars and restaurants, events and retail products, across 5 cities and 3 countries.
• Develop and execute the social media plan using Instagram, Facebook, LinkedIn, You Tube and other relevant platforms, setting objectives and KPI’s for all channels, and increasing engagement, reach and conversion.
• Drive the creative content strategy, working with creative flair to produce and commission content including video, brand photography and stories that capture the experience of the Doyle Collection hotels and attract, entertain and inspire audiences.
• Drive and grow the successful paid social marketing activity, working alongside the digital marketing team to generate conversion.
• Lead the community management, growing loyalty and engagement for the brand, listening to audiences through our Sprout listening tool in order to communicate sentiment across teams, and interacting with warmth and effectiveness in our customer service and daily interactions.
• Develop the activity calendar & social media feeds for the London hotels, managing all scheduling and publishing across all existing channels and emerging social media platforms
• Work closely with the marketing team, sales team, hotel management, and PR agencies, to ensure that social media is part of the multi-channel strategy and integrated campaign activity.

Key Skills & Experience

• Experience in a previous Social media, marketing or content role
• Experience in the Travel and Hospitality industry is desirable
• Proven listening, negotiating and influencing skills.
• Creative thinker with a passion for content and social
• Knowledge of design tools, e.g In-Design and Canva
• Excellent project management, and organizational skills
• Reporting analysis and competitive research skills
• Excellent verbal and written communication skills with a solid knowledge of English grammar and the ability to present ideas in a clear and concise way, both verbally and in writing.
• Highly computer literate
• Strong interpersonal skills with a positive and enthusiastic attitude
• Excellent working knowledge of all major social media channels including Facebook, Instagram and Linked in.
• Proactive and highly organised, strong time management and planning skills, meticulous attention to detail and a proven ability to multi-task.
• Proven ability to meet tight deadlines and remain calm under pressure.