Tag Looking for Head of Social Media at New York City Metropolitan Area Full Time

At Tag, we love what we do and pride ourselves on an authentic culture built on our core values of integrity, innovation, sustainability, growth, and accountability.

We are a leading creative production and sourcing partner to brands and agencies and we have over 50 years of marketing execution experience, working with the world’s best brands. We are creative directors, graphic designers, CGI artists, writers, photographers, producers, linguists, operations experts, and account managers, coming together to deliver impactful content with craft, scale, and speed.

Our marketing expertise digs deep into industry sectors and marketing channels, to help our clients stand out and sell more, everywhere.

As people, we are collaborators and makers, learners, and listeners, with a strong commitment to diversity, equity and inclusion, service, and work-life harmony.

The Senior Director of social media is a leader to the Social Media team and seen as the subject matter expert within Tag Americas for all Social Media activities. This is a highly strategic leadership role responsible for developing and executing comprehensive social media strategies to enhance brand presence, engage audiences, and drive business objectives. This position involves overseeing the social media team, managing platforms, and staying abreast of industry trends to ensure the organization’s digital presence remains innovative and impactful. THIS IS A NEW YORK BASED ROLE. CANDIDATES MUST HAVE 5+ years of experience at global corporations or at top-tier agencies. ONLY THOSE WITH THAT BACKGROUND WILL BE CONSIDERED.

The position is instrumental in maturing the Social Media service line within Tag through the acquisition, retention and growth of top talent and client relationships, as well as strategic partnerships that complement our core social media offering.

JOB QUALIFICATIONS

• Social Media experience:
• Minimum 10+ years in social media across B2B and/or B2C companies.
• Bachelor’s and/or post-graduate degree in Communications, Advertising, or a related field (a combination of education and experience can be substituted).
• Extensive hands-on experience in social media strategy, community management, analytics, reporting, and optimization.
• Experience executing successfully social media and content marketing plans.
• Proficient in social measurement tools (ex. Sprout Social, Brandwatch, Sprinklr, Hootsuite, Sysomos, etc.) and paid social media advertising on Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, TikTok, Google Analytics/AdWords, and more.
• In-depth knowledge and understanding of social media and CRM platforms and best practices – with a passion for staying current on social and content trends.
• Service line leadership:
• Strong leader, great people skills. Champions company culture.
• Proven experience analyzing and reporting on department/company metrics.
• Proven experience implementing solutions that deliver services with high-quality standards in a profitable and sustainable manner.
• Exceptional written and verbal communication skills.
• Exceptionally results-driven, responsible, and accountable.
• People management:
• Demonstrated experience working with and successfully hiring, managing, motivating, and developing team members.
• Comfortable with developing internal training materials and resources that support team/individual growth and development.
• Growth:
• Demonstrated track record of developing customer and vendor relationships.
• Demonstrated experience supporting and/or leading new business efforts.
• Effectively presents ideas to internal and external stakeholders that result in actionable next steps and business growth opportunities.
• Operations:
• Proven experience identifying and implementing relevant ideas and innovations.
• Solution-oriented with a strategic mindset and collaborative approach.
• Extremely organized with superior attention to detail and time management.
• Able to work under pressure and project manage / delegate tasks with ease.

JOB DUTIES

• Social Media COE leadership:
• Drive the strategic implementation and maturity of Tag’s Social Media COE to successfully deliver services across the United States, Canada, and LATAM.
• Lead management, development, and growth of Tag’s Social Media COE, ensuring the successful implementation and adoption of social media strategies, innovations, and best practices to help our clients remain ahead of the curve
• Proactively seek, identify, and execute strategic partnerships with third-party suppliers to expand and evolve Tag’s offering, maximizing revenue and profit.
• Assign tasks and traffic projects within the team based on skill set and availability, setting clear priorities to the team.
• Oversee and mentor a group of Social Media strategist, community managers, and analyst to ensures the successful delivery of Social Media services.
• Measure and report on team operations and financial performance.
• Motivate and challenge the team to think critically and to deliver industry-leading ideas and services for every customer.
• • Growth:
• Partner with Account Direction and Business Development to drive the business’ response to growth opportunities with existing and prospecting clients through RFI’s, RFPs, and organic conversations.
• Sit within Tag’s internal Solutions Hub as the Social Media subject matter expert, delivering proactive and reactive resources, education and guidance, and innovative strategic recommendations for Social Media.
• Assist in developing and maintaining strong customer and vendor partnerships.
• • Operations:
• Demonstrate superior knowledge of social media innovations, technology/digital trends and customers’ target consumer.
• Proactively looks for opportunities for the team to improve, optimize and evolve its processes as the company and industry continues to shift.
• Partners with operations for process development and documentation.
• Ensures processes are followed consistently across clients and sectors.
• Partners with other COEs (most commonly, with Creative Studio, Shoot Production, and Digital Strategy) to ease internal collaboration.

Per New York state requirements, this posting reflects the salary range for this position for a New York based individual: $167k-200k per annum. Compensation varies depending on job-related factors such as experience, responsibilities, and business needs. For all other states, please inquire with the Tag Talent Acquisition Team.

This is the opportunity to work in an environment that best suits your needs, fueled by flexible hours and locations, strong supportive benefits, career training and development and, most importantly, an inclusive environment that eliminates barriers and elevates voices, giving every member of the Tag team an opportunity to be seen and heard.

We’ve made a strong commitment to diversity and inclusion and are taking a stance on equality in the workplace. We support sustainability, in our organization and with our network of partners and suppliers.

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.