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Objectives
- Increase the visibility of Taa Marbouta globally as a leading Arabic language centre
- Increase the number of students coming from abroad to Taa Marbouta
- Increase the number of students based in Tunisia joining classes
Responsibilities
- The Head of Business Development will oversee all marketing and sales for Taa Marbouta, managing other colleagues in the team. They will be part of the leadership team, while also working directly on marketing and sales.
- They will ensure the Student Ambassador programme is well-structured, organised, and effective. This will include the training of ambassadors as a sales team.
- They will oversee digital marketing, designing a clear strategy that brings customers from online platforms. They will cover marketing inside Tunisia, designing a strategy that combines online and offline efforts.
- They will oversee the creation of content, including educational content created with the student experience team. They will be responsible for ensuring graphic design needs are met.
- The Head of Business Development will lead work to select a CRM platform and roll out implementation to improve the work of the business.
Tasks
- Supervise marketing and sales teams
- Oversee student ambassador work
- Manage marketing and sales budgets
- Lead website changes
- Meet regularly with the leadership team
Essential Skills and Experience
- At least 10 years of relevant work experience
- Knowledge of Customer Relationship Management Platforms
- Ability to think and plan strategically
- Experience managing others
Preferred Skills & Experience (Along with your CV, please submit evidence of any of the below)
- Knowledge of Shopify
- Experience managing digital marketing campaigns (Meta, Google, LinkedIn)
- Experience managing offline marketing campaigns
- Experience of working in sales
- Graphic design skills
- Experience with community management
Finances
- TND 3,000 per month + CNSS
