Overview:
The Executive Vice President, Strategy drives new thinking and challenges the team and themselves to deliver truly innovative work for our clients. The EVP will be responsible for nurturing our existing clients and re-shaping our product planning around new positioning models and driving aggressive growth via new business acquisition.
Role Objectives:
Direct and nurture the development, presentation and maintenance of communication plans including: insight development, innovation road maps, strategic initiatives, big but relevant ideas, updates, and point-of-views (POVs)
Create a culture of collaboration, partnering with internal teams and accounts to develop insights and brand extensions through evaluations and recommendations of cross-platform and merchandising concepts
Bring Innovation and Thought Leadership as both a new business asset and an engine within the agency to drive modern marketing solutions for our clients.
Ensure that client receives the full value from Spark Foundry’s resources within the parameters of service/compensation agreement as well as access to new partners who can help to drive innovation and ideas
Provide inspiring leadership and direction to the account team
Take leading role in client ideation and creativity, partnering with creative, digital and other agencies
Take leading role in new business activity as required, leading pitch planning teams to craft story lines that help us improve our win ratio
Ensure a robust training program for team members so that we can evolve our talent and their capabilities
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