Samsung India Looking for Marketing & Insights Associate (Offrole) at Gurugram, Haryana, India Full Time

About Samsung Ads:

Samsung Ads, the advertising arm of Samsung Electronics, leverages proprietary real-time TV viewing behavior and insights to promote relevant brands and content experiences to consumers. We partner with brands, agencies and content owners to deliver unique advertising opportunities on native placements within our Smart TV platform and programmatically with a cross device solution.

Samsung has developed a proprietary ad platform that leverages unique first party TV data to help brands connect to their audience as they explore content across desktop, mobile, tablets, and our SMART TVs. The Samsung Ads Platform delivers high-quality audience targeting powered by three key components: first-party data at scale, world-class data science, and brand-safe ad inventory.

Samsung Ads India is a relatively new business within Samsung, but is already proud to be at the forefront of redefining advertising in the Advanced TV landscape. From native ad placements on millions of Samsung Smart TVs, we help marketers make informed decisions through our unparalleled reach, meaningful experiences and deeper insights. Our breadth of data – from consumer viewership to connected device usage – helps inform richer insights, providing advertisers the ability to bridge the linear TV and digital landscape.

About the Position:

Our team is responsible for identifying, evaluating and determining new opportunities within the digital media and advertising industry with the goal of building scalable services and businesses on top of the global footprint of Indian Samsung Smart TVs. We are working to create new value for partners, advertisers, and agencies through our outstanding insights into TV viewership in the shifting media landscape. A major part of this role will be to assist the team in articulating what those opportunities, as we expand our presence and influence across India.

This person will assist the team in external communications via Samsung Ads owned, paid and earned channels, event activations, as well as client facing marketing materials around product and positioning. We’re looking for a confident individual, with an attention to detail and strong communication skills, both written and verbal. This person will also need to be a good team player and collaborate across multiple functions to take our message to market.

The overall strategic marketing objectives are shaped around raising brand awareness, strengthening positioning and educating media agencies and advertisers on CTV advertising solutions. This role is to help the team drive these objectives to increase advertising revenue for Samsung Ads. The candidate should thrive in a fast-paced and dynamic environment. The candidate should have a collaborative mind-set, strong interest in technology, be proactive and have a resilient attitude to challenges.

Essential Duties & Responsibilities:

• Support with social campaigns across our LinkedIn platform with PR agency including; drafting, publishing, monitoring and reporting
• Managing email marketing campaigns, and assisting with management of databases, creation of client communications and assisting automation
• Assist the team in tracking and measuring marketing activity ROI and feedback to broader business
• Support Product Marketing with the creation of client facing materials including; case studies, product one-sheets, presentations and reports
• Work closely with insights to gather and collate key marketing and industry news, trends and insights for broader distribution
• Help with collecting key distributor assets, imagery, logos and vision for Samsung TV Plus, our ad-supported TV service.
• Collate and maintain competitor analysis across all verticals and categories
• Support with Marketing collateral including all merchandise, ordering, fulfillment and stock take.
• Assist with key industry and Samsung Owned events including: Invitations, RSVP, tickets, on-ground support, signage and marketing entitlements.
• Support with design process including briefing via creative platform, providing assets and insights and uploading materials to our external sharing platforms.
• Assist with updating marketing processes, workflow, key metrics, calendars and campaign information on confluence page.

Skills and Qualifications

· Bachelor’s degree in Business, Advertising, Marketing, Communications or related field

• Prior business work experience; some part of time in technology of digital media industry is desirable
• Understanding of the current media landscape, with knowledge of India’s digital and CTV advertising space
• MS Office skills competency, including Excel, PowerPoint, Knowledge of web technologies, social media platforms
• Must be proactive & comfortable in dealing with high volume of administrative tasks
• A keen interest and understanding of data and its role in storytelling
• Experience with marketing automation tools or marketing databases would be desirable
• Attention to detail, ability work effectively within cross-functional environment, with strong communication and interpersonal skills.