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Sabra makes America’s most iconic and beloved hummus and a delicious range of plant-based dips and spreads. We are dedicated to uniting and delighting the world around planet-positive food.
Sabra was founded in 1986 in Astoria, Queens and is headquartered in White Plains, New York. Sabra’s 500+ team members proudly produce hummus in Chesterfield County, Virginia, taking great care to ensure the highest-quality hummus is ready to go home with you. From party time to snack time, Sabra is always a feel-good food.
Sustainability is in our roots. Sabra hummus is made with chickpeas grown on family-farms in the Pacific Northwest. The chickpea is not only a nutritional powerhouse but an agricultural treasure, pulling nitrogen from the atmosphere and depositing nutrients into the soil for future crops to consume, making the world a better place one chickpea at a time. Our commitment to the planet drives the ingredients we source, the products we produce, the choices we make and the way we engage with one another and with our community.
People are at the core of how we grow and create value; leading with diversity, equity and inclusion contributes directly to our shared success. We are always looking for talented people who share our passion for nourishing our bodies, our souls, and our communities.
Job Summary: The Senior Manager of Integrated Marketing Communications (IMC) is accountable for driving strategic storytelling and creative excellence across Sabra NA communications through the development of fully holistic and integrated campaigns that help drive business results and build positive brand reputation.
Working in partnership with your cross-functional partners, you will lead and manage the IMC process soup to nuts – from communications strategy to creative briefing, through full-funnel creative development, production, and creative asset optimization.
The role will also directly manage the strategy and execution of Owned (website, organic social, Linkedin) and Earned (PR and influencer) channels, creating an ecosystem of content that comes to life cohesively across the full consumer journey. The role will also be POC for Consumer affairs, currently being managed through PepsiCo Consumer Affairs.
This individual will lead all IAT (Integrated Agency Team) engagements and be directly responsible for the non-working budget and agencies necessary to bring IMC to life, including Sabra’s creative agencies, PR agency, and influencer agency.
Dip Into Your Role:
Band Equity & Experience:
Communications Strategy & Planning across all touchpoints
Creative Campaign Development & Analysis
Owned Media
Earned Media – PR & Influencer strategy, execution, and measurement.
Agencies and vendors under direct management
A&M Budget under direct management
Recipe for Success:
We celebrate an inclusive environment and provide equal opportunity for development and advancement. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, status as a covered veteran or uniform service member, or any other protected characteristic under applicable federal, state and/or local law.
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