Ruckus Looking for Vice President Marketing at European Union Full Time

Our client is within the B2B FInTech space and looking for a VP of Marketing.

As the VP of Marketing, you will be responsible for overseeing all aspects of the Marketing function. Your mission is to fuel growth with MQLs and establish the company as a category defining solution in the intersection of expense management and corporate benefits.

You will be overseeing Product Marketing, Demand Generation, Comms Marketing, and Customer Marketing. As a member of the leadership team, you will work closely with the Head of Partnerships, VP of Sales, and report directly to the CEO. Together, you will develop the long-term growth strategy, oversee campaign development, program execution, team management, and process optimization.

This position requires hands-on experience in demand generation with a proven track record of building and managing high-performing marketing teams.

Responsibilities

• Develop a demand generation campaign strategy to drive new business and expand the existing customer base
• Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
• Prioritize marketing projects and allocate resources effectively
• Design and review the Marketing department’s budget
• Forecast hiring needs for the Marketing department
• Prepare regular reports and presentations on marketing metrics for the CEO
• Participate in the quarterly and annual planning of the company’s objectives

Requirements

• 5-10+ years of experience in roles of increasing responsibility, managing a revenue pipeline of EUR 10 – 100m in high-growth companies
• Experience in managing a team of 5-10 specialized members
• Demonstrable experience in designing and implementing successful multi-channel campaigns across ABM, LinkedIn, Display, SEA, and SEO
• Familiarity with CRM software, digital marketing tools, web analytics, etc.
• Fluency in demand generation metrics and approaches to test and optimize them
• Experience with both digital and non-digital demand generation tactics
• Strategic mindset with the ability to make difficult decisions
• Strong analytical and project management skills