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WBR is the world’s biggest large-scale conference company and part of the PLS group, one of the world’s leading providers of strategic business intelligence with 16 offices worldwide. Our conference divisions consistently out-perform their industry sector competitors on the quality of the events we produce and the relationships we nurture with both delegates and sponsors.
Every year over 10,000 senior executives from Fortune 1000 companies attend over 100 annual conferences a true “Whos Who” of todays corporate world. From Finance conferences in Paris, to procurement conferences in Barcelona and Pharmaceutical Logistics events in Switzerland, WBR is dedicated to exceeding the needs of its customers around the world.
Job Purpose
We are focused on strengthening and expanding our Marketing team to facilitate our planned growth for the coming years.You will join a driven, diverse and enthusiastic team. Through a comprehensive training plan, you will learn to be responsible for coordinating and implementing the marketing activities, to enable the marketing department to meet KPI targets, as well as general administration
The Team
- This role is part of the marketing and social media team, which is responsible for WBR UKs websites, campaigns, social media accounts and digital marketing.
- We are a creative team and work collaboratively to find solutions and share best practice.
- We are committed to developing our roles and actively create opportunities to learn from each another.
- Were a diverse team coming from different backgrounds and experiences
Key Responsibilities
- Managing the relationships with existing business partners (speakers, event sponsors, relevant media & industry bodies) to coordinate and implement marketing activities such as social media posts, blogging activity, adverts, emails, mailings, banners and event listings.
- Management of social media channels including Twitter and LinkedIn including design, copywriting and network building.
- Sourcing and creating content for promotion on our internal and partner websites and across social media.
- Regular updating of our internal websites and creation of landing pages.
- Designing and deploying email campaigns, for all our conferences as well as organising the data and tracking results.
- Liaising with designers to ensure event materials are designed on time.
- Identifying opportunities for new methodologies and processes for increased efficiency.
- Bringing new ideas to test in order to generate results and general improvements.
- Experience working across a mix of marketing activities with a strong focus on digital and social channels
- Create and deliver social media campaigns across 30+ company pages
- Managing social organic content calendars
- Stay up-to-date with new digital technologies and social media best practices
- Produce sales and marketing collateral: event wrap-up blogs, marketing prospectuses and more
- Use of CRM database and analytics systems google analytics, LinkedIn analytics
- Use data analysis to strengthen and develop social media campaigns
- Liaise with sales, marketing, website and design teams
Desired Attributes
- A passionate enthusiastic approach to your work and all things social media and marketing.
- Experience using LinkedIn for B2B posting
- Good experience using Canva
- Good experience with Microsoft packages
- Experience writing marketing content not a content writer but understands the idea.
- Experience liaising with external suppliers
- A self-starter with a strong attention to detail
- A creative ideas-person, not afraid to pitch innovative content ideas.
- Well-organized, proactive, and can demonstrate that you are able to balance multiple projects and react positively to changes and priorities.
- Adaptability and an eagerness to learn.
- Not afraid to ask questions.
- Excellent communication skills – written and verbal.
- Creative skills, including, design and video editing.
- Copywriting, produce engaging written content and achieve a tone of voice that appeals to the target demographic (desired but not essential as training will be provided)
- Proficient in excel, with performance analysis and spreadsheet skills (desired but not essential as training will be provided)
- An understanding of social platforms, algorithms and industry trends
- Basic marketing knowledge and understanding of marketing principles.
- A clear desire to pursue a career in events marketing and to learn the basics of B2B direct and inbound marketing.
- The ability to work under pressure, organise and multitask.
- Strong attention to detail and accuracy
- Excellent communication skills both in team and autonomous environments
You Will Also Contribute To The Team Through
- Your persistent approach to finding solutions and readily engaging with challenges.
- A genuine interest and curiosity to learn more and progress within a forward-thinking organisation.
- A commitment to consistent self-improvement and success
- Your capacity to take initiative and seek responsibility.
- Your enthusiasm and motivation to achieve.
- Your commercial and revenue focused motivation
Benefits
- A team of professionals eager to share work experience & support
- An environment to strengthen your social media marketing skills across multiple industries.
- Competitive Salary with annual salary reviews
- 23 days leave + bank holidays
- Hybrid work model – Mon/Wed/Fri work from home & Tues/Thurs in London Victoria office
- Casual dress code
- Detailed training programme
- Employee assistance programme
- Commitment to progression based on achievement.
- Workplace pension scheme
- Medicash Plan
- Access to wellbeing app
- Life Assurance
- Opportunity to travel to international events.
- Social events arranged for all, including quarterly social events and monthly team lunches.
- Team and company incentives based on performance.
- Millies cookies on Tuesdays!
WBR is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.
