Northwestern Mutual Looking for Assistant Director – Campaign Strategy at Milwaukee, Wisconsin Full Time

At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference. At Northwestern Mutual, we believe relationships are built on trust.  That our lives and our work matter. These beliefs launched our company over 160 years ago. Today, they’re just a few of the reasons why people choose to build careers at Northwestern Mutual. We’re strong and growing.  In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We’re strong, innovative and growing. We invest in our people.  We provide opportunities for employees to grow themselves, their career and in turn, our business. We care.  We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they’re passionate about.

What you will do: The   Assistant Director Campaign Strategy will   develop and implement data-driven demand generation strategies to drive customer acquisition and revenue growth. Using your expertise in omni-channel marketing strategy development and oversight, you will play an important role in growing Northwestern Mutual’s market presence and driving qualified leads for our financial advisors. We are looking for a collaborative team member to partner with the broader marketing, PR and enterprise teams in developing innovative approaches for select go-to-market audience segments driving impact within a B2B2C distribution model. We are looking for someone who wants to make a big impact, work in a fast-paced and collaborative environment, and win as a team to scale impact across defined audience segments. The Asst. Director-Acquisition Marketing/New Client Growth will report to the Senior Director New Client Growth/Campaigns. How you will do it: Campaign Strategy: Serve as the audience campaign lead in developing strategies to improve the acquisition and engagement of new Northwestern Mutual Clients for a specific go-to-market audience group.

Campaign Planning: Liaise with marketing leaders to understand business goals, develop campaign strategies and execution plans, playing an active role aligning cross-functional partners to those plans and educating them on our goals. Campaign Delivery: Work hand-in-hand with Digital Marketing, Field Marketing, Client Marketing and Marketing Effectiveness to align on the campaign activation plan and calendar across all verticals. Budget Management: Lead audience-level budgets ensuring policyowners dollars are levered efficiently and optimally to deliver on business goals and outcomes; including but not limited to brand awareness, traffic driving, email acquisition, qualified suspect generation, leads, new clients and enterprise sales. Campaign Performance: Partner with internal analytics teams to track campaign performance, derive insights, and communicate recommendations to partners. Marketing Experience and Automation: Identify business requirements and needs across partner teams to enable marketing campaigns at scale. Distribution Models: Develop comprehensive audience campaigns across corporate and financial advisor (field)-lead teams that resonate and deliver strong results across a B2B2C distribution model.

Data and Insights: Leverage GTM plans and consumer insights in development of segment campaign plans Partner with omni-channel partners in development of activation plans tied to campaign strategies including paid and organic media, digital marketing, partner marketing, on-site activation, PR and more. Team Leadership: Lead via dotted line or directly campaign managers completing campaigns tied to audience segments. Bring your best! What this role needs: Proven experience (10+ years) in demand generation and omni-channel campaign strategy, preferably in the professional services industry including finance. Strong understanding of full-funnel marketing strategies and demand generation tactics and standard methodologies, including paid search, social media advertising, email marketing, and content syndication. Data-driven approach with the ability to analyze campaign data and metrics to make informed decisions and optimize marketing efforts. Excellent project management skills, with the ability to prioritize and lead multiple initiatives. Strong analytical and problem-solving skills, with the ability to think strategically and creatively.

Excellent written and verbal communication skills, with the ability to craft compelling messaging and create engaging content. Collaborative teammate who can work effectively across cross-functional teams. Strong passion for serving and understanding customers Interpersonal skills to help them nurture customer relationships and work with cross-functional teams Exceptionally creative marketing and communication skills Analytical skills to resolve marketing effectiveness and value of customer engagement efforts Strategic problem solver that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience Bachelor’s degree in marketing, business, or a related field. About You A trend seeker who’s able to contribute to discussions on consumer insights, cultural trends, etc. and apply them to integrated strategies Professional, energetic, inquisitive personality who embraces disruption and challenging the status quo. You have the ability to see the big picture, but dive into details to complete the big picture, make hard decisions or trade-offs.

You have the desire to take ownership, make an impact, and influence outcomes. You have the ability to move fast, think on your feet, and be efficient. You are creative. A creative thinker who can apply diverse thought and experiences to optimize campaign results. You want to use data to inform your strategy. You’re confident in your ability to resolve success or failure of an initiative based on what the data say, and you know how to communicate that insight to your leadership You know how to tailor a message for a specific audience, you’ve had experience in being responsible for or leading copywriting, communications or agency partnerships in deliver of creative. Benefits: Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off….and more #IN-POST Compensation Range: Pay Range – Start: $80,920.00 Pay Range – End: $(phone number removed) Northwestern Mutual pays on a geographic-specific salary structure and placement in the salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity as well as the cost of labor in the market; and other conditions of employment.

At Northwestern Mutual, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. Please note that the salary range listed in the posting is the standard pay structure. Positions in certain locations (such as California) may provide an increase on the standard pay structure based on the location. Please click here for additional information relating to location-based pay structures. Grow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now! We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

FIND YOUR FUTURE We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.  Flexible work schedulesConcierge serviceComprehensive benefitsEmployee resource groupsPandoLogic. Category:Logistics, Keywords:Procurement Technician, Location:MILWAUKEE, WI-53205
If you work or would be working in California, Colorado, New York City, Washington or outside of a Corporate location, please click here for information pertaining to compensation and benefits.