North Star Coffee Roasters Looking for Content Creator at Leeds, England, United Kingdom Full Time

North Star is special. We source special coffees grown by extraordinary people and, in doing so, we bring special moments of joy to the days of many. We are in the business of hospitality and we exist to make people happy with quality coffee that creates positive impact. We believe working in this way will help us achieve our vision of building a coffee industry that works for everyone.

As we enter our tenth year in business, we are eagerly stepping into the next stage which will see us transitioning from the pioneer/start-up phase we have been in to one that seeks to unlock the potential that we have to create true and meaningful impact and to build a business that we (owners, employees, customers, suppliers) can be proud of.

Key to doing so is an effective and high performing marketing function. We have invested a lot of time in determining who our target customer is, how we can engage with them and what success will look like. To support the execution of our ongoing marketing strategy, we are introducing the role of Content Creator to develop and implement successful marketing campaigns for the business, helping to exceed North Star’s targets in both our roastery and coffee shops. Crucially, doing so in a manner that sees us innovating and contributing to our industry to cement our position as leader, not follower.

We are determined to realise the ‘star status’ we know we have and we see this role as being instrumental in helping us get there.

Job Brief

We are looking for a creative coffee lover, someone who is tuned into the industry and the space North Star takes up in it, who understands how we can set ourselves apart from the competition. You will be someone who understands our brand aesthetic and who enjoys coming up with ideas and content that are new and engaging. Creating content (photography, reels, print, videos and digital assets/editing) comes naturally to you.

You will be responsible for creating, managing and distributing all content for all aspects of the North Star brand capturing everything from sourcing, roasting and brewing (in our own retail sites and also accounting for our wholesale customer network). You will work closely with every department in our business, developing and executing content campaigns that align with the goals of the wider business, engaging our target audience and strengthening our brand identity. You will be responsible for customer interaction on all digital channels, creating community in the comments/DMs and jumping on any opportunity to capture/convert/nurture/engage and retain new and existing customers. You will also monitor and analyse content engagement, refining what you do in response to performance, ensuring all content is optimised for its intended platform.

PRINCIPLE RESPONSIBILITIES (including but not limited to):

• Plan and create new content for various media and social platforms. This includes YouTube shorts, LinkedIn, Facebook, Instagram
• Collaborate with internal stakeholders, including marketing, sales, and operations, to create high-quality and compelling content and new marketing materials (graphics for brochures, infographics, presentations, flyers etc) for print campaigns and digital channels such as: company website, social media channels, blogs and email campaigns
• Develop and maintain a consistent and engaging content calendar to ensure timely and consistent delivery of content across all digital channels
• Identify content opportunities for the business (Roastery, Coffee Shops and B2B) across all marketing touch points and in line with our strategy
• Deliver excellent customer service through all social platforms
• Ensure that all content is optimized for search engines and social media platforms, with a focus on maximizing visibility and engagement
• Produce, plan, co-ordinate filming and photography in line with the brand guidelines
• Support the organisation of events, including trade shows, community, and networking
• Be present at all events to capture content

ROLE SPECIFIC LEADERSHIP RESPONSIBILITIES (including but not limited to):

• Build effective relationships with all departments, prioritising the greater good of the business in any interactions and navigating challenges effectively
• Contribute to the development of marketing strategy
• Representing North Star positively and in a manner in keeping with our company values in all external and internal partnerships, delivering clear briefs and feedback when needed
• Develop expenditure proposals to support business activities/improvement initiatives and manage a budget from proposal through to project completion
• Champion the brand and ensure that all digital content is consistent with brand guidelines and tone of voice, aligning with North Star’s mission and values
• Explore ways in which we can accelerate our brand further and keep up with new marketing activities and platforms

MEASURING

• Analyse social performance of existing campaigns and make recommendations for improvement
• Stay up to date with industry trends and best practices
• Helping to measure brand perception and engagement on a regular basis
• Work to exceed KPIs, instilling a way of working that fosters an approach designed to consistently improve our performance
• Utilise analytical tools to inform and identify well received content, identifying when engagement could be better and adapting the content calendar and copy when needed
• Share relevant metrics with all key stakeholders across the business

WHAT DOES GOOD LOOK LIKE FOR THIS ROLE?

• We have a diverse, active and quality online presence that makes customers feel good and that inspires brand trust and loyalty
• Our content encourages repeat purchases and engagement with our wider mission
• The content we produce across print and digital platforms delivers clear results.
• Our brand develops to improve presence and reputation both locally and, in time, nationally, putting us in line for press/editorial opportunities that can help support our growth
• We attract amazing people who understand our brand and culture and want to work for us because of those things
• The brand becomes nationally known in the coffee/impact space
• Projects are smooth and effective and company communication is seamless
• Marketing team are aligned, engaged and satisfied (measured through employee survey and feedback direct to CEO)
• Customer retention and growth rate is exceptional with minimal churn rate (numerical target to be agreed)
• We become one of the largest online retailers for coffee in the UK
• We become fun and approachable whilst maintaining our reputation for quality coffee, continuing to access opportunities with revered industry specific organisations and wholesale accounts

Requirements

• Be an ambassador for the brand
• Be a creative thinker
• Work across the full adobe suite (illustrator, photoshop, InDesign) and to work with templates on free software such as Canva
• Excellent content creation skills and experience of using creative platforms
• Be confident following a creative brief and be accountable for the role you can play in delivering on the goals of a marketing strategy
• Have a natural desire to deliver for the customer.
• Video and photo editing (not software dependent, Imovie, after effects, final cut)
• Outstanding project management and organisation skills and an ability to work on multiple projects, maintaining quality of work
• Resilient, optimistic, and open to change
• Highly proficient in spoken and written English
• Is self-aware demonstrating moral courage, openness and honesty in all dealings
• Is proactive, confident, assertive, and self-assured, able to work under pressure
• Brings a professional and collaborative approach to others
• Experience in working collaboratively with different business units/departments to meet common goals and objectives
• Knowledge of digital marketing tools and techniques
• Experience with photography and video on DSLR cameras and Smartphone
• Experience with CMS and Shopify (not essential)
• Experience with project management tools such as Asana and Slack (not essential)
• Have access to a car with a clean UK driving licence (desired but not essential)

Benefits

£25-28k per annum depending on experience.

Private healthcare package with Westfield Health.

Cycle to work scheme.

Free coffee to drink (+ 1x250g bag per week)

20% discount in our coffee shops.

Professional and personal development – a ‘Stay Curious’ fund of £150/year to put into furthering an interest or hobby.

Possibility for origin trips.

The chance to be a part of a team working to make a difference and have a positive impact on the lives of others.

Other Information

Although this position is mainly worked between Monday to Friday, evening and weekend work may sometimes be required (time would be given back in lieu).

We are based in Castleton Mill in Leeds, you will be required to travel frequently to our roastery in Armley and coffee shops along with B2B sites across the country and we can also facilitate working from home.

On occasion national and international travel will be required for the role.

Our business is open to applicants regardless of race, religion, gender identity or expression, sexual orientation or age. We are committed to building a diverse workspace where equal opportunities are accessible to all.

This job will be closing to applications on the 21st August but, depending on interest, we may bring this date forwards so would encourage you to get your application in quickly if you are interested. We will not be able to respond to candidates that we are not looking to progress to interview stage, thanks for your understanding.