MSCI Inc. Looking for Vice President Growth Marketing at New York, NY Full Time

Your Team Responsibilities

The Growth Marketing VP will drive business growth behind the marketing activation initiatives. Informed by the growth strategy lever, via acquisition or strengthening MSCI loyalty via retention, it will be responsible for mapping the customer journey and identifying the channel mix to move leads along the nurture journey and deliver business results. Analytical skills will be required to understand our client behavior and design the right channel mix across owned, earned, and paid media. The channel mix will highly depend on leveraging owned media like the MSCI website, social media handles, and MSCI ONE, our client-facing platform where our clients will access all our products and data over time. Within this platform, there is a great opportunity to drive cross-sell and upsell across our different product lines. This position plays a leadership role in driving growth for MSCI across lines of business, and by achieving this, moving the marketing function from a support to a growth catalyst in the organization.

The ideal candidate will be a growth marketing expert with proven experience in standing up a B2B growth marketing function delivering results and building credibility across the organization. Having an entrepreneurial spirit and appetite to reapply the expertise in a high-growth environment will be vital in being successful in the role.

Reporting to the Digital Marketing Head, who reports into the Chief Marketing Officer, this individual will be joining an organization that is growing at an extraordinary pace driven by product innovation and expansion of client use cases. The marketing and communications organization is a key player in driving the company ambitious growth plans and as such plays a key role in the company strategy definition and implementation. He / she will partner with the Product Marketing leaders and Brand & content team based across New York, London and Hong Kong.

Your key responsibilities: Growth Marketing, Acquisition Marketing, Segmentation Strategy, Digital Marketing, Website Strategy, Landing Page Optimization, Search Engine Optimization, Program Management, Customer Experience, A/B Testing, and Marketing Partnerships.

What We Will Offer You

• At MSCI we are passionate about what we do, and we are inspired by our purpose – to power better investment decisions. You’ll be part of an industry-leading network of creative, curious, and entrepreneurial pioneers. This is a space where you can challenge yourself, set new standards and perform beyond expectations for yourself, our clients, and our industry.
• Wherever you are located you will find benefits that can help ensure your health and financial security. While they vary by different locations, we offer a broad range of benefits that are part of the value you receive as an MSCI employee.
• Our flexible ways of working will allow you to maximize your potential, and we will empower you with the trust, accountability, and advanced technology to perform at your very best.
• You’ll find a purposeful approach to wellbeing to provide you with all the resources you need to be your best at work and in your personal life. Our ‘Here For You’ Employee Assistance Program is available for our employees globally, providing confidential emotional support, financial and legal advice free of charge.
• Salary range: $176,000 – $229,000 / year plus eligible for annual bonus

Your Key Responsibilities

• Data analytics to distill client insights and inform client segmentation
• Design, execute, and optimize ABM lifecycle marketing initiatives to activate customers and drive deeper engagement and conversion
• Create detailed customer journey flows to identify optimal moments that drive conversion and engagement leveraging data
• Collaboratively develop an A/B testing and experimentation roadmap
• Analyze performance insights to identify opportunities for optimization, and develop strategies to elevate programs on an ongoing basis
• Serve as the expert on lifecycle marketing trends and emerging technology
• Partner with product marketing to develop the lifecycle plan according to the strategic needs
• Partner with brand/content team to guide the type of content needed across the channel mix
• Collaborate with the Sales Enablement team to move qualified leads to the coverage team
• Track and report on performance results versus objectives

Your Skills And Experience That Will Help You Excel

• 7+ years of experience in B2B SaaS performance marketing or growth marketing role
• Experience in financial services institutional marketing and/or tech
• Strong business acumen with demonstrated success implementing paid digital performance media channels, specifically LinkedIn, SEM and programmatic display, and measuring ROI
• Fluency with digital ad channel data, metrics, measurement and analytics. Solid understanding of experimentation, A/B testing and basic SQL.
• Entrepreneur spirit to establish a new team and practice for the company
• Adaptable and able to work in a changing, matrix work environment.
• Ability to give concise, compelling verbal presentations to key decision-makers, and to respond quickly and thoughtfully to challenges and pushback in a meeting.
• Ability to handle significant workload with strong project management skills to meet aggressive deadlines.
• Previous success in a similar position at an organization(s) renowned for Marketing and Sales excellence.
• Organized, detail-oriented and capable of advancing projects simultaneously.

How We’ll Support You

• Our culture of high performance and innovation relies on our people sharing their knowledge and lifting each other up. You’ll be surrounded by a collaborative, global network of talented colleagues who will support and inspire you to do the best work of your career.
• We believe new and challenging experiences drive personal growth and innovation. With the right challenges, encouragement, and development support you can shape your own career experience. Career paths are multi-directional, and we encourage and support internal mobility to help you identify new opportunities to progress and take control of your future.
• As a new joiner you’ll be enrolled on our Global Orientation interactive learning experience to set you up for success.
• Our tailored learning opportunities will enable you to acquire the skills you need at your own pace, choosing between the courses and certifications best suited to you. Our Learning@MSCI platform coupled with access to LinkedIn Learning Pro will provide you with all the resources you need to accelerate your professional growth.
• At MSCI we act in ways that encourage respect for all voices, ensuring that everyone can be themselves and feel like they are a part of the company. We are intentional about ensuring that everyone is treated fairly and supported with equal opportunities to succeed.
• We have eight MSCI Employee Resource Groups: All Abilities, Asian Support Network, Black Leadership Network, Climate Action Network, Hola! MSCI, Pride & Allies, Women in Tech, and Women’s Leadership Forum.

About MSCI And Our Teams

MSCI is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data, and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios. We create industry-leading research-enhanced solutions that clients use to gain insight into and improve transparency across the investment process.

To learn about life at MSCI visit careers.msci.com, follow us on LinkedIn and Glassdoor or join our Talent Community.

To all recruitment agencies

MSCI does not accept unsolicited CVs/Resumes. Please do not forward CVs/Resumes to any MSCI employee, location, or website. MSCI is not responsible for any fees related to unsolicited CVs/Resumes.

MSCI Inc. is an equal opportunity employer committed to diversifying its workforce. It is the policy of the firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy (including unlawful discrimination on the basis of a legally protected parental leave), veteran status, or any other characteristic protected by law.

Note on recruitment scams

We are aware of recruitment scams where fraudsters impersonating MSCI personnel may try and elicit personal information from job seekers. Read our full note on our careers site.

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