Mercedes-Benz USA Looking for Social Media Specialist at Atlanta, GA Full Time

About Us

Mercedes-Benz USA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In our people, you will find tremendous commitment to our corporate values. Our products and employees reflect this dedication. We are looking for diverse top-notch individuals to join the Mercedes-Benz Team and uphold these hallmarks.

Job Overview

The Social Media Specialist is responsible for developing and executing the activation of brand events, partnerships, and sponsorships within the MBUSA Brand Marketing department. This includes collaborating with the Digital/Social Team, leading Community Management efforts, and adhering to Mercedes-Benz brand standards. The position is instrumental in maintaining and enhancing the brand’s reputation and online presence through social media efforts.

Responsibilities

• Work closely with the Department Manager and Social Media Supervisor to ensure content aligns with Mercedes-Benz USA brand standards and governance policies
• Develop and execute social media strategy for activating brand events, partnerships, and Sponsorships
• Assist in the development of the social medial editorial calendar, coordinate initiatives and communications with ambassadors, influencers, and other external entities.
• Manage daily social media tasks such as ad hoc posting, creating weekly/monthly marketing reports, conducting social listening, coordinating vehicle logistics, and performing basic social channel maintenance
• Lead Community Management efforts, responding to current events, trending topics, and escalating relevant comments or posts as necessary
• Oversee the development and launch of social media program from concept brief to campaign launch
• Coordinate with vendors and agencies to deliver projects on time and within budget
• Foster strong relationships within the organization and maintain open channels of communication.
• Limited travel may be required

Qualifications

Qualifications

Bachelor’s Degree (accredited school) or equivalent work experience with emphasis in:

• Advertising
• Business Management
• Communications
• Internal Relations / Business
• Journalism
• Marketing
• Public Relations

Must have 2-4 years (total) of experience in the following:

• Advertising – Planning and Production:
• Knowledge of internet, marketing fundamentals, and an understanding of social platforms such as Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.
• Business – General:
• Understanding of fundamental business practices and concepts that affect the success and profitability of the organization.
• Communications Planning:
• Knowledge of marketing research sources and data analysis techniques, marketing plan development process, strategic and creative integration techniques, and operational processes.
• Event Planning:
• Knowledge of planning events from inceptions to implementation, including budget preparations

Analytical Skills

• Ability to integrate information from a variety of sources with varied levels of complexity
• Ability to review, interpret, and evaluate statistical information

Project Management Skills

• Ability to create and implement comprehensive plans and projects from start to finish.
• Ability to organize workflows and assign tasks, document milestones and ROI, and troubleshoot any issues that arise.

Social Media & Other Skills

• Experience in developing and implementing strategic plans and initiatives, as well as managing projects from creative development through implementation and evaluation.
• Working Knowledge of Social Media Platforms.
• Strong communications skills (written, verbal, presentation, as well as analytical organizational, and interpersonal skills.
• Experience in Digital Marketing.
• Enthusiasm for automotive industry is important.
• Luxury marketing background is a plus.

EEO Statement

Mercedes-Benz USA is committed to fostering an inclusive environment that appreciates and leverages the diversity of our team. We provide equal employment opportunity (EEO) to all qualified applicants and employees without regard to race, color, ethnicity, gender, age, national origin, religion, marital status, veteran status, physical or other disability, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local law.