LinkedIn Looking for Sr. Demand Generation Manager, Global Impact Marketing at New York, NY Full Time

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

The Global Impact Marketing team at LinkedIn leads marketing initiatives for multiple impact-focused teams across the business, including Social Impact, LinkedIn for Nonprofits, Economic Graph, Equity and Sustainability. Our team is focused on growing and engaging the nonprofit community, supporting professionals facing barriers, and driving impactful conversations on the LinkedIn platform.

We are seeking a Senior Demand Generation Manager, Global Impact Marketing to join our Global Impact Marketing team. In this role, you will take on the responsibility of designing, driving, and executing strategies to achieve our engagement, growth, and revenue goals for our LinkedIn for Nonprofits discounted business in North America, which accounts for approximately $XXX million in revenue. This primarily involves focusing on our Talent Solutions business, online products, and our future offering for our Fundraising Solutions. Furthermore, you will play a vital role in supporting our team by increasing engagement and driving demand for some of our most significant non-revenue global projects, such as our educational portal Resource Hub and Giving Tuesday activations in partnership with our content marketing team.

In this capacity, you will work in close partnership with our Head of Nonprofit Sales and cross-functional teams supporting demand generation solution owners to facilitate lead generation through paid media (both on and off-platform), SEM, and content syndication. This will involve leveraging a portfolio of agencies and vendors. Your responsibilities will also encompass enhancing campaign engagement while ensuring compliance with GDPR requirements for certain channels and obtaining marketing consent. If you possess expertise in funnel analytics and are well-versed in acronyms like CPL, MQL, and conversion rates, you are well-suited for this role. You are equally passionate about the science and art of marketing and events and are excited about the prospect of creating, implementing, and measuring new systems, processes, and campaigns.

Responsibilities

• Develop and execute demand generation plans aligned with LinkedIn for Nonprofits’ quarterly goals, including oversight of marketing systems for lead generation, distribution, and reporting. Collaborate with sales leaders to shape a nurture program roadmap for specific business outcomes.
• Continuously measure, track, and analyze campaign and event performance, providing insights and recommendations. Cultivate an in-depth understanding of nonprofit customers, products, and the buyer’s journey.
• Collaborate closely with the Events Marketing Manager and oversee their work as they report to you, executing events and roundtables that generate warm leads and foster connections with prospects. Drive demand for the company’s largest event, the annual Impact Summit.
• Manage and grow the marketing database, implementing data segmentation strategies for personalized messaging and improved targeting accuracy.
• Lead nurture strategy development, encompassing audience segmentation, buyer journey mapping, marketing/sales program management, and performance reporting.
• Coordinate, empower, and direct multiple stakeholders, ensuring alignment with specific goals to drive demand generation for our nonprofit business. Manage the vendor relationship for our online business.
• Analyze campaign outcomes in detail, presenting insights and results clearly to optimize targeting and marketing mix. Define meaningful and measurable KPIs, taking ownership of quarterly demand generation goals and ensuring exceptional ROI.
• Collaborate closely with demand generation professionals across LinkedIn’s business lines and product marketing specialists to ensure accurate messaging, timing, and execution of marketing campaigns.
• Work alongside the Content Marketing Manager to guide the marketing program portfolio, spanning website, content marketing, database marketing, email nurturing, paid advertising, content syndication, SEO, social media, blogs, events, webinars, and exploring new marketing channels.
• Design our event strategy to drive demand for our nonprofit business in partnership with our Events Marketing Manager, who will report to you and collaborate with you to execute global events and certain non-revenue events.

Qualifications

Basic Qualifications

• BA/ BS degree or equivalent experience
• 7+ years of experience in demand generation roles
• 3+ years of experience leading demand generation events on a mid-large scale.
• 4+ years of experience in forecasting, tracking, and measuring cross-channel initiatives using CRM tools and online analytics (Understanding of Tableau, Google Analytics Suite, or Salesforce)

Preferred Qualifications

• Over 5 years of experience working with cross-functional teams in complex matrix organizations, including excellent communication, presentation, and project management skills
• Over 3 years of experience with Microsoft Dynamics, Tableau, or Salesforce
• Self-starter, not afraid to be scrappy and roll up your sleeves
• Detail-oriented and comfortable taking an analytical/quantitative approach to decision-making
• A track record of collaborating with other teams to define and execute cross-platform marketing strategies on tight deadlines
• Experience working for or with creative, media, and content agencies

Suggested Skills:

• Stakeholder Management
• Analytical
• Data Storytelling
• Collaboration
• Influencing for Impact

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $115,000 to $180,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf. Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn’s legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to [email protected]. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.

In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn’s legal duty to furnish information.

Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice