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Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid or remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the country of employment.
The LinkedIn Sales Solutions team is looking for an experienced, creative, collaborative and passionate marketer to build and lead marketing for our Global Accounts segment – a group that consists of our 40 largest, most strategic enterprise customers around the world. In this role, you will develop and execute the marketing strategy to drive growth and increase retention in these accounts, in close partnership with Sales and other functions. This will include creating opportunities to strengthen the relationships that our client-facing teams have with senior executives on the buying committee, and developing custom narratives and campaigns that give them confidence to go all-in with our solution.
The ideal candidate will have strong business acumen along with excellent collaboration, communication, storytelling and stakeholder management skills. They should be a self-starter who is comfortable with ambiguity and energized to build an impactful marketing program from the ground up.
Responsibilities
- Develop and execute a marketing strategy to increase growth and retention within our top ~40 global accounts. This strategy should be built on a deep understanding of the needs, objections and opportunities within the executive audience at these accounts, and what it will take to bridge belief gaps.
- Create custom content and campaigns to deliver relevant messages to these accounts, helping customers understand the organizational value of a deep sales approach and the impact of their investment
- Help the Sales team unlock, build, and nurture relationships with senior executives at these accounts, including by orchestrating in-person and virtual events
- Increase advocacy for Sales Navigator and deep sales, including developing and evangelizing customer stories and testimonials
- Serve on the Global Accounts leadership team, partnering closely with the VP of Sales and other x-functional leaders to drive the business strategy, ensure teams are up-to-date and engaged with marketing activities, and share results
- Partner closely with Regional Field Marketing, Product & Solutions Marketing, Integrated Marketing, Insights, Marketing Operations, Marketing Technology, and more to develop content, bring programs to life, identify partnership opportunities, and share best practices and learnings
- Maintain detailed performance metrics to track progress and drive decisions.
- Some domestic and international travel will be required (up to 20% of the time)
Qualifications
Basic Qualifications:
- 10+ years of marketing experience with demonstrated results
- BA/BS Degree or equivalent experience
Preferred Qualifications:
- Experience in B2B marketing with a focus in Field Marketing, ABM and/or product marketing. SaaS experience preferred.
- Strong narrative and content development skills, including the ability to tailor and personalize narratives to be relevant for various audiences
- Highly motivated self-starter with an entrepreneurial spirit; able to navigate ambiguity and drive projects from idea through execution, build strong internal relationships, prioritize resources based on business impact, and build consensus and alignment on critical initiatives
- Excellent interpersonal and communication skills, and a demonstrated ability to work collaboratively with others – on any given day you will engage with other Marketing teams, Sales, agencies, customers, etc.
- Adept at quantitatively measuring and communicating campaign effectiveness and identifying improvement opportunities
Suggested Skills:
- Marketing strategy development and execution
- Strong business acumen
- Strong stakeholder management
- Communication and storytelling skills
- Discipline in prioritization
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $138,00 to $215,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf. Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn’s legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to [email protected]. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.
In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn’s legal duty to furnish information.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice
