Kohl’s Looking for MEDIA LEAD – AUDIENCE STRATEGY *Remote* at Menomonee Falls – Remote, Wisconsin Full Time

Maintains internal partnerships and ongoing support of marketing and ecommerce promotional activities for Kohl’s, by delivering data-informed audience-led media plans that encompass all media tactics across the customer journey

ACCOUNTABILITIES 
MEDIA PLANNING 

• Develops audience-led media strategies that grow our overall customer base, focusing on growing specific high value cohorts during key events or initiatives, informed by macro measurement results, performance insights, and customer goals
• Orchestrates a holistic audience plan across media channels inclusive of influencing investment 
• Partners with key stakeholders to develop omni-channel audience tests

ANALYSIS & INFORM

• Manipulates data to derive insights and implications from audience performance reporting KPIs to inform go-forward audience optimizations
• Analyzes content performance trends by audience in paid platforms to influence go-forward thematic content optimizations 
• Monitors audience sizing in mar tech and paid platforms 

PLATFORMS

• Oversees the creation and manage first-party audiences in DMP and onboarder systems
• Translates strategic audience definition to a channel segmentation POV using fundamental knowledge of activation platforms

QUALIFICATIONS
REQUIRED

• Bachelor’s degree in Marketing and a minimum of 3-5 years of paid media experience at a media agency and/or an in-house media department
• Deep understanding of paid media channel strategy, with a fundamental understanding of channel activation
• Advanced understanding of media fundamentals and cross-channel paid media planning 
• Proficiency in Microsoft Office and Google suite, with advanced knowledge of Google Sheets and/or Excel
• Expert level proficiency working with data manipulation and extracting insights
• Attention to detail, with strong accuracy and organization skills

PREFERRED

• Self-starter with proven success in a fast-paced work environment
• Bachelor’s degree in Marketing and a minimum of 5+ years of paid media experience at a media agency and/or an in-house media department 
• Hands-on experience in DMP and paid digital platforms (e.g. DV360, social platforms, YouTube, etc.)