The Marketing Manager will be responsible for the development & execution of Khansaheb Group’s annual marketing plans. Working closely with the Head of Marketing, General Manager, and Business Heads, the position will be responsible for rolling out campaigns surrounding the successful execution of marketing goals in the pursuit of reaching and exceeding the company’s revenue, customer acquisition, Employment Value Proposition, and Customer lifetime value targets.
KEY TASKS AND RESPONSIBILITIES
1. Marketing Execution & Planning: Develop and execute annual plans to meet short & long-term business objectives. Support the development of aligned Marketing strategy and plans for the target markets.
2. Brand Management: Leverage existing Brand value & equity to extend brand awareness by translating insights into action. Develop innovative brand marketing plans and tactics, influencer rollout plans, partnerships, and other programs to help build brand equity. Lead the Integrated Communication Plan process with greater interaction with internal teams. Plan, organize and participate in public relations events such as exhibitions, conferences, seminars. Manage pre and post-event communication plans.
3. Marketing Campaigns: Prepare and execute successful multi-channel marketing campaigns and own their implementation from ideation to execution. Analyze customer behaviour and devise campaigns accordingly. Oversee and approve marketing material, from website banners, customer presentations to hard-copy brochures and case studies. Draft content for social media and other marketing collateral when needed.
4. Digital & social media: Manage the development and execution of social media content. Responsible for management and maintenance of Company website(s). Optimize content for the website and social networking accounts such as LinkedIn, Facebook, Twitter, and Instagram. Oversee and approve marketing material. Develop creative briefs and guide were applicable within the team to meet objectives for all marketing communication, including print and social media. Ensure customer outreach strategies, increase customer conversions and generate qualified leads. Manage flawless execution of programs and creative assets through strong project management, budgeting, creative briefing, and score carding against established goals through internal teams and/or agencies.
5. CRM: Manage and maintain the CRM platform as the integrated outreach medium to connect to prospects, maintain existing customer relationships and secure future business.
6. Budgets and ROI: Prepare and monitor the marketing budget quarterly and annually and allocate funds appropriately. Conduct/Coordinate analytical support to improve ROI and program results and share results with internal stakeholders. Expertly manage your budget to maximize ROI across all initiatives.
7. Team Management and Development: Develop effective relationships; collaborate with the team and other individuals and functions. Lead, motivate and develop to achieve specific targets of the businesses.
· Good understanding and experience using website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends etc), Social media management tools and CRM tools.
· Creative, decisive, and analytical nature with the ability to drive business results at the strategic and execution levels.
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