InterContinental Kuala Lumpur Looking for Senior Marketing Executive – Social Media at Kuala Lumpur Full Time

What’s the job?

The role will support the Marketing & Communications team in running the daily administrative works of the Marketing & Communications department.

At InterContinental Hotels & Resorts, we look for people who are charming, confident and internationally-minded; people who know how to exceed expectations.

How do I deliver this?

• Responsible for day-to-day content creation, scheduling & publishing of the hotel’s creative social content creation across Facebook, Instagram, Youtube, LinkedIn, and emerging platforms
• Contribute to the Social Media team in content creation for diverse social media platforms social media campaigns/activations and key initiatives
• Maintain a strong online presence and engage the social media community directly through social media & digital channels by crafting appropriate responses on social touchpoints such as comment responses, Facebook Messenger & Instagram DM to foster a positive community and add value to guests’ experience
• Analyze, shortlist & manage influencer outreach
• Run and optimize social media ads
• Increase social media engagement rates and fanbase as a result of above said responsibilities

What we need from you

• Minimum 3 years of relevant experience
• Excellent in verbal & written English (Good in written BM or Chinese is a plus!)
• Savvy & well-informed about social media news, platforms, trends, and evolutions
• Commitment to delivering a high level of content creation & community management
• Strong attention to detail
• Creative, up-to-date & enthusiastic about social media trends
• Familiarity with Adobe or similar design software is an advantage
• Excellent planning and organizational skills, with the ability to multi-task
• Positive attitude, willingness to learn, and good communication skills
• Diploma/Degree or equivalent experience in Marketing, Digital Marketing, Content Marketing, Mass Communications