HR Pals & Recruiting Pals Looking for Director of Marketing (Remote) at Malibu, CA Full Time

Our client is a fast-growing SAAS (software as a service) company based in West Los Angeles. They just completed their Series A, are profitable, and growing at over 50% per year. They have extremely high customer satisfaction with a renewal rate that’s close to 100%. Their product is focused on being a great value, easy to use, and simple to manage. For employees, they are focused on balance and a team that enjoys working together. Their customers and employees are really happy!

Position Overview

As the Director of B2B Marketing, you’ll be part of a collaborative team critical in driving our next growth stage and positioning us as a market leader. This position will lead the charge in planning, managing and executing our awareness acquisition and retention programs. The ideal candidate is passionate about driving business results and has experience across multiple channels, including PPC, SEO, Social, Email, Content and Event Marketing.

We’re a small and agile team that moves fast and makes data-driven decisions. You’ll have the opportunity to roll up your sleeves to get things done while also helping to architect/refine our messaging, content and channel strategies. We need a growth-driven marketing leader with a proven track record in B2B Marketing to take us to the next level. Reporting to the Head of Marketing, this position is critical to our success and offers the opportunity to make a real impact.

Benefits And Work Culture

The company has a small team and is focused on creating a great place to work. Founded by two serial entrepreneurs, the company is focused on work/life balance and wants you to put in 8 quality hours of work each day and then go live your life! This is a remote position but you will be asked to travel for training, events and company-wide meetings.

Some Highlights

They are a big believer in paying fairly, self-development, and supporting their local community and have designed their comp and benefits package to support these beliefs.

• Competitive base salary + bonus with the expectation that a typical work week is 49 hours.
• Work where you want (your home or anywhere you’d like)
• Health Care Plan (covering you and your family) (Medical, Dental & Vision)
• $1000/year Continuing Education Allowance – If you’re interested in taking classes to learn something new or further develop a skill, they’ll cover $1,000 annually. It doesn’t have to be something directly related to your career. Ths point is to learn something that you feel enriches you as a person.
• Charitable Gift Match – when you donate money to a qualified charity, the Company will make a matching gift to that charity on your behalf (up to $1,000/year)
• Retirement Plan (401k, IRA) with guaranteed company contributions.
• Paid Time Off (Vacation, Sick and Public Holidays)
• Family Leave (Maternity, Paternity)

Key Responsibilities

• Own demand generation digital channels that drive lead acquisition growth, including PPC, SEO, content marketing, paid and organic social
• Propose, drive forward and iterate on new marketing initiatives, implementing a test and learn process throughout
• Build a pipeline of web optimizations, page redesigns and landing page experiments to drive improved conversion performance
• Maintain strong market intelligence, keeping up to date on trends and our competitors ‘go-to-market’ strategies
• Build out the marketing team and identity and manage external agencies
• Refine our brand architecture, rooted in a deep understanding of the competitive landscape, to drive meaningful differentiation and preference for our solution.
• Continuously find and improve creative, fresh ways to tell the Company story.
• Use data to test/learn/optimize integrated campaigns to drive the highest quality leads to feed revenue growth
• Stay updated on industry trends and help serve as an evangelist for the company through thought leadership, blogging and social media
• Work effectively with internal and external business partners to effectively scale our growth and internal execution.

Requirements

• 10+ years’ experience working on B2B marketing of technology products, including both larger company and start-up experiences.
• Experience launching and optimizing marketing funnels and driving performance at each stage.
• Comfortable “rolling up your sleeves” to do what is needed while also managing a “big-picture” strategic view.
• Excellent communication, presentation and leadership skills.
• Ability to operate independently and bring ideas and solution to issues
• Data driven – able to create thoughtful analysis and make decisions
• Familiarity with Google Analytics, Google Search Console, Looker Studio, A/B Testing Tools and common media-buying platforms (Google Ads, Microsoft Ads, LinkedIn, etc)
• Hand-on experience with a CRM platform. Hubspot experience preferred.
• Up-to-date knowledge of the latest trends and best practices in B2B customer acquisition and retention
• Successful experience working remotely with a distributed team.
• Experience hiring, managing, developing and motivating direct reports.
• Bachelor’s Degree Required, MBA a plus
• Legal tech software industry experience is preferred but not required

To Apply

Company is an equal opportunity employer, and all applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.