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The Vertical Manager for the T&L (Transportation and Logistics) sector is responsible for creating the strategy, defining demand generation tactics and working with the extended marketing team to execute and measure marketing campaigns that accelerate the growth and drive revenue of Productivity Solution and Services (PSS) in both direct sell and channel models. Primary responsibilities in this role include leading the creation and execution for strategic marketing initiatives designed design to nurture and drive opportunities for all T&L solutions – hardware, software and services.
You will be an individual contributor and manage by influence across the organization, helping identify opportunities to collaborate on marketing initiatives and best practices. You will work closely across Regional Marketing and Offering Management to build and execute marketing programs that align with Honeywell Productivity Solutions and Services goals and support the regional and global goals.
This position will use the full spectrum of marketing strategy and tactics to ensure achievement of revenue growth. This role requires the ability to serve as both a strategist and a hands-on participant, creating innovative marketing programs and executing effective marketing activities with measurable results.
Drive and own the 3-year strategic planning process for T&L, including long term strategic initiatives, near term actions and market analysis
Define and develop T&L specific marketing campaigns from both broad-based and account-based marketing approach
Work closely with Sales leaders and Sales account owners to understand end user VOC and become well versed with top, strategic accounts.
Ensure Regional Marketing teams are included in campaign development and aligning Channel Marketing programs.
Work with Offering Management teams (HW, SW and Services) within the PSS business for inclusion of new products and solutions key differentiators and integration of messaging on T&L specific solutions.
Develop and define marketing campaigns that reflect T&L specific positioning.
Work across the Marketing organization to lead the identification and creation of content and tools that ensure adoption of marketing assets by the Sales and Channel teams to drive business growth.
Communicate meaningful results from key marketing programs to key stakeholders/executive leadership teams.
YOU MUST HAVE
WE VALUE
Experience working at a Logistics provider in an operations capacity
Graduate level degree
Experience with a company transitioning from a hardware to an industrial software provider
Effective individual contributor with strong teaming skills and willingness to share knowledge
Ability to embrace a growth mindset and inspire others to do the same
Ability to function in a global, highly matrixed environment with excellent collaboration skills
Ability to drive effective programs in a matrixed organization and manage shifting priorities
Significant experience and understanding of the dynamics and operations of the Retail industry
Proven record of creating and delivering successful marketing strategies with the ability to switch between tactical and strategic initiatives
International experience
Deadline and target / KPI driven, effective planner
Ability to work independently and in a team environment
Effective time management and organizational skills
Strong attention to detail and accuracy
Excellent organizational, written and communication skills
Strong customer service and interpersonal skills
Self-Starter
Creative problem solving
Additional Information
JOB ID: req355429
Category: Marketing
Location: 855 S Mint St,Charlotte,North Carolina,28202,United States
Exempt
Marketing (GLOBAL)
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
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